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Tous les ans, chaque collaboratrice et collaborateur a en outre le droit d’offrir une journée de travail à une association : Restos du Cœur, collecte, nettoyage de plage, entretien des zones de protection pour les oiseaux, etc.",[],{},{"nodeType":2829,"data":3710,"content":3711},{},[3712],{"nodeType":2833,"value":3713,"marks":3714,"data":3716},"—",[3715],{"type":2844},{},{"nodeType":2829,"data":3718,"content":3719},{},[3720],{"nodeType":2833,"value":3721,"marks":3722,"data":3723},"Fort de cette alchimie entre la création, l’implication des collaborateurs et le plaisir des clients, Estéban fait partie des marques emblématiques présentes chez Jardiland.",[],{},{"nodeType":2829,"data":3725,"content":3726},{},[3727],{"nodeType":2833,"value":20,"marks":3728,"data":3729},[],{},{"nodeType":2857,"data":3731,"content":7503},{"target":3732},{"metadata":3733,"sys":3736,"fields":3746},{"tags":3734,"concepts":3735},[],[],{"space":3737,"id":3739,"type":2870,"createdAt":3740,"updatedAt":3740,"environment":3741,"publishedVersion":2876,"revision":2877,"contentType":3743,"locale":2882},{"sys":3738},{"type":2866,"linkType":2867,"id":2868},"7HcACStCF5DqQLkbEzxwX5","2024-08-13T14:55:50.257Z",{"sys":3742},{"id":2874,"type":2866,"linkType":2875},{"sys":3744},{"type":2866,"linkType":2880,"id":3745},"commonListItem",{"title":3747,"hideTitle":35,"display":3748,"items":3749},"marque","3-cartes",[3750,6496,7016],{"metadata":3751,"sys":3754,"fields":3765},{"tags":3752,"concepts":3753},[],[],{"space":3755,"id":3757,"type":2870,"createdAt":3758,"updatedAt":3758,"environment":3759,"publishedVersion":3761,"revision":2877,"contentType":3762,"locale":2882},{"sys":3756},{"type":2866,"linkType":2867,"id":2868},"1eaP6Oa7n5QsTBAoVDb8DD","2024-12-11T14:24:33.105Z",{"sys":3760},{"id":2874,"type":2866,"linkType":2875},31,{"sys":3763},{"type":2866,"linkType":2880,"id":3764},"article",{"title":3766,"subtitle":3767,"titleBackground":3768,"description":3767,"slug":3790,"thumbnail":3791,"readingTime":2823,"content":3812,"displayUpdated":35,"dynamicSuggestions":35},"Durance, fabricant emblématique de bougies, au cœur de la Drôme provençale","L'activité de Durance s'est élargie à l'univers du bien-être avec un ancrage provençal authentique composé de collections de parfums d'intérieur, bougies, cosmétiques d'origine naturelle et soins du corps. 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Fondée par la famille Ruth, qui a racheté en 1997 une petite ferme, le lavandin de Grignan, elle était alors spécialisée dans la fleur de lavande et de lavandin de grande qualité et reconnue comme telle à Grasse. Depuis, l’activité de Durance s’est élargie à l’univers du bien-être avec un ancrage provençal authentique composé de collections de parfums d’intérieur, bougies, cosmétiques d’origine naturelle et soins du corps.",[],{},{"nodeType":2829,"data":3823,"content":3824},{},[3825],{"nodeType":2833,"value":2841,"marks":3826,"data":3829},[3827,3828],{"type":2846},{"type":2844},{},{"nodeType":2857,"data":3831,"content":3849},{"target":3832},{"metadata":3833,"sys":3836,"fields":3846},{"tags":3834,"concepts":3835},[],[],{"space":3837,"id":3839,"type":2870,"createdAt":3840,"updatedAt":3840,"environment":3841,"publishedVersion":3843,"revision":2877,"contentType":3844,"locale":2882},{"sys":3838},{"type":2866,"linkType":2867,"id":2868},"4xnvttWArpsC2Mcw8dqcCm","2024-08-13T13:59:37.226Z",{"sys":3842},{"id":2874,"type":2866,"linkType":2875},2,{"sys":3845},{"type":2866,"linkType":2880,"id":2881},{"label":3847,"url":3848},"Le savoir-faire de Durance, fabricant de bougies parfumées","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=fCm0Nux_BjY",[],{"nodeType":2829,"data":3851,"content":3852},{},[3853],{"nodeType":2833,"value":20,"marks":3854,"data":3857},[3855,3856],{"type":2846},{"type":2844},{},{"nodeType":2829,"data":3859,"content":3860},{},[3861],{"nodeType":2833,"value":20,"marks":3862,"data":3865},[3863,3864],{"type":2846},{"type":2844},{},{"nodeType":2857,"data":3867,"content":3884},{"target":3868},{"metadata":3869,"sys":3872,"fields":3881},{"tags":3870,"concepts":3871},[],[],{"space":3873,"id":3875,"type":2870,"createdAt":3876,"updatedAt":3876,"environment":3877,"publishedVersion":3802,"revision":2877,"contentType":3879,"locale":2882},{"sys":3874},{"type":2866,"linkType":2867,"id":2868},"vl8GAB4sJ1ltkBK0v4gW8","2024-08-13T13:56:14.676Z",{"sys":3878},{"id":2874,"type":2866,"linkType":2875},{"sys":3880},{"type":2866,"linkType":2880,"id":2881},{"label":3882,"url":3883},"Voir toutes les bougies et senteurs Durance","\u002Fc\u002Fbougie-senteur-et-accessoires?f=brand_in_Durance",[],{"nodeType":2829,"data":3886,"content":3887},{},[3888],{"nodeType":2833,"value":20,"marks":3889,"data":3892},[3890,3891],{"type":2846},{"type":2844},{},{"nodeType":2939,"data":3894,"content":3895},{},[3896],{"nodeType":2833,"value":3897,"marks":3898,"data":3900},"Durance : un savoir-faire traditionnel",[3899],{"type":2844},{},{"nodeType":2970,"data":3902,"content":3924},{"target":3903},{"metadata":3904,"sys":3907,"fields":3914},{"tags":3905,"concepts":3906},[],[],{"space":3908,"id":3910,"type":2980,"createdAt":3911,"updatedAt":3911,"environment":3912,"publishedVersion":3476,"revision":2877,"locale":2882},{"sys":3909},{"type":2866,"linkType":2867,"id":2868},"6SuJF9WgeIhIPccFgvKEok","2024-08-13T13:54:23.273Z",{"sys":3913},{"id":2874,"type":2866,"linkType":2875},{"title":3915,"description":2986,"file":3916},"un-savoir-faire-traditionnel Couloir3-768x512",{"url":3917,"details":3918,"fileName":3923,"contentType":2995},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002F6SuJF9WgeIhIPccFgvKEok\u002F64be3124e6036983689992d4f9f33574\u002Fun-savoir-faire-traditionnel_Couloir3-768x512.jpg",{"size":3919,"image":3920},49035,{"width":3921,"height":3922},768,512,"un-savoir-faire-traditionnel_Couloir3-768x512.jpg",[],{"nodeType":2829,"data":3926,"content":3927},{},[3928],{"nodeType":2833,"value":20,"marks":3929,"data":3930},[],{},{"nodeType":2829,"data":3932,"content":3933},{},[3934,3938],{"nodeType":2833,"value":3935,"marks":3936,"data":3937},"La composition parfumée est ce qui unit tous les produits Durance. Historiquement, la bougie parfumée originelle, avec son nœud de raphia emblématique, est fabriquée en atelier à la main. Et cela, de manière traditionnelle au cœur d’une entreprise qui emploie aujourd’hui 120 personnes au total.\n\nCette fabrication dans les ateliers repose depuis l’origine sur : ",[],{},{"nodeType":2833,"value":3939,"marks":3940,"data":3942},"la maîtrise, le choix des matières, le contrôle à toutes les étapes et une qualité irréprochable.",[3941],{"type":2844},{},{"nodeType":2829,"data":3944,"content":3945},{},[3946],{"nodeType":2833,"value":20,"marks":3947,"data":3949},[3948],{"type":2844},{},{"nodeType":2857,"data":3951,"content":3970},{"target":3952},{"metadata":3953,"sys":3956,"fields":3965},{"tags":3954,"concepts":3955},[],[],{"space":3957,"id":3959,"type":2870,"createdAt":3960,"updatedAt":3960,"environment":3961,"publishedVersion":3112,"revision":2877,"contentType":3963,"locale":2882},{"sys":3958},{"type":2866,"linkType":2867,"id":2868},"533H0JLzO3H4qgnBuh6lBy","2024-08-13T13:56:51.779Z",{"sys":3962},{"id":2874,"type":2866,"linkType":2875},{"sys":3964},{"type":2866,"linkType":2880,"id":3115},{"title":3966,"titleBlock":3967,"facetName":3968,"facetValue":2109,"facetQuery":3969},"cross sell bougies senteurs Durance","Découvrez toutes les bougies et senteurs Durance","categories","durance",[],{"nodeType":2829,"data":3972,"content":3973},{},[3974],{"nodeType":2833,"value":20,"marks":3975,"data":3977},[3976],{"type":2844},{},{"nodeType":2939,"data":3979,"content":3980},{},[3981],{"nodeType":2833,"value":3982,"marks":3983,"data":3984},"Une empreinte locale",[],{},{"nodeType":2970,"data":3986,"content":4006},{"target":3987},{"metadata":3988,"sys":3991,"fields":3998},{"tags":3989,"concepts":3990},[],[],{"space":3992,"id":3994,"type":2980,"createdAt":3995,"updatedAt":3995,"environment":3996,"publishedVersion":2876,"revision":2877,"locale":2882},{"sys":3993},{"type":2866,"linkType":2867,"id":2868},"NLLHjREF3Cey6GRzgtdkI","2024-08-13T13:53:54.327Z",{"sys":3997},{"id":2874,"type":2866,"linkType":2875},{"title":3999,"description":2986,"file":4000},"une-empreinte-locale Couloir3-768x512",{"url":4001,"details":4002,"fileName":4005,"contentType":2995},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002FNLLHjREF3Cey6GRzgtdkI\u002Fe37622f1191757326723119a9887b470\u002Fune-empreinte-locale_Couloir3-768x512.jpg",{"size":4003,"image":4004},100420,{"width":3921,"height":3922},"une-empreinte-locale_Couloir3-768x512.jpg",[],{"nodeType":2829,"data":4008,"content":4009},{},[4010],{"nodeType":2833,"value":20,"marks":4011,"data":4013},[4012],{"type":2846},{},{"nodeType":2829,"data":4015,"content":4016},{},[4017],{"nodeType":2833,"value":4018,"marks":4019,"data":4020},"Durance travaille avec des partenaires locaux, qui font eux-mêmes preuve d’une grande expertise. La marque s’inspire ainsi beaucoup de ses origines drômoises pour choisir ses fournisseurs, avec l’huile d’olive bio de Nyons, de lavande bio de Grignan, le Camélia, le coquelicot récolté de manière sauvage. Sabine Couvent, leur partenaire historique, cultive quant à elle la rose Durance depuis une dizaine d’années, à quelques kilomètres seulement de leurs ateliers. Et dans les prochaines années, d’autres partenariats verront le jour.\n",[],{},{"nodeType":2939,"data":4022,"content":4023},{},[4024],{"nodeType":2833,"value":4025,"marks":4026,"data":4027},"Les ingrédients nécessaires à la fabrication des bougies Durance",[],{},{"nodeType":2970,"data":4029,"content":4049},{"target":4030},{"metadata":4031,"sys":4034,"fields":4041},{"tags":4032,"concepts":4033},[],[],{"space":4035,"id":4037,"type":2980,"createdAt":4038,"updatedAt":4038,"environment":4039,"publishedVersion":2876,"revision":2877,"locale":2882},{"sys":4036},{"type":2866,"linkType":2867,"id":2868},"20M7irCwUcO2lRtK3RBDq3","2024-08-13T13:53:40.376Z",{"sys":4040},{"id":2874,"type":2866,"linkType":2875},{"title":4042,"description":2986,"file":4043},"ingredients-necessaires Couloir3-768x512",{"url":4044,"details":4045,"fileName":4048,"contentType":2995},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002F20M7irCwUcO2lRtK3RBDq3\u002F859e0a509d800f8a055e8ccf2cde6d76\u002Fingredients-necessaires_Couloir3-768x512.jpg",{"size":4046,"image":4047},66037,{"width":3921,"height":3922},"ingredients-necessaires_Couloir3-768x512.jpg",[],{"nodeType":2829,"data":4051,"content":4052},{},[4053],{"nodeType":2833,"value":20,"marks":4054,"data":4056},[4055],{"type":2846},{},{"nodeType":2829,"data":4058,"content":4059},{},[4060],{"nodeType":2833,"value":4061,"marks":4062,"data":4063},"Pour une bougie réussie, il faut d’abord 3 « ingrédients» :\n",[],{},{"nodeType":2829,"data":4065,"content":4066},{},[4067,4072],{"nodeType":2833,"value":4068,"marks":4069,"data":4071},"Le parfum",[4070],{"type":2844},{},{"nodeType":2833,"value":4073,"marks":4074,"data":4075},", l’ingrédient star conçu à Grasse par les maîtres parfumeurs, avec les plus belles matières et senteurs. C’est-à-dire authentiques et aussi vraies que nature, avec une forte concentration de senteurs.",[],{},{"nodeType":2829,"data":4077,"content":4078},{},[4079,4084],{"nodeType":2833,"value":4080,"marks":4081,"data":4083},"La cire 100 % naturelle",[4082],{"type":2844},{},{"nodeType":2833,"value":4085,"marks":4086,"data":4087},", d’excellente qualité pour un rendu olfactif le meilleur possible, et une meilleure combustion. Pour cela, elle est composée d’un assemblage de cires végétales enrichies en cire d’abeille.",[],{},{"nodeType":2829,"data":4089,"content":4090},{},[4091,4096],{"nodeType":2833,"value":4092,"marks":4093,"data":4095},"La mèche ",[4094],{"type":2844},{},{"nodeType":2833,"value":4097,"marks":4098,"data":4099},": chaque parfum a sa mèche spécifique pour une parfaite adéquation, car celle-ci a un véritable rôle sur la qualité de brûle. Si bien que Durance en teste plus d’une dizaine ; 100 % en coton, avec un tressage ou des diamètres différents. Les recherches peuvent prendre 2 ans avec beaucoup d’essais d’efficacité et de sécurité.",[],{},{"nodeType":2829,"data":4101,"content":4102},{},[4103],{"nodeType":2833,"value":20,"marks":4104,"data":4105},[],{},{"nodeType":2939,"data":4107,"content":4108},{},[4109],{"nodeType":2833,"value":4110,"marks":4111,"data":4112},"Les grandes étapes de fabrication",[],{},{"nodeType":2970,"data":4114,"content":4134},{"target":4115},{"metadata":4116,"sys":4119,"fields":4126},{"tags":4117,"concepts":4118},[],[],{"space":4120,"id":4122,"type":2980,"createdAt":4123,"updatedAt":4123,"environment":4124,"publishedVersion":3476,"revision":2877,"locale":2882},{"sys":4121},{"type":2866,"linkType":2867,"id":2868},"9fYOMkpLX0Ek2jWe4DuD0","2024-08-13T13:53:22.214Z",{"sys":4125},{"id":2874,"type":2866,"linkType":2875},{"title":4127,"description":2986,"file":4128},"grandes-etapes-fabrication Couloir3-768x512",{"url":4129,"details":4130,"fileName":4133,"contentType":2995},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002F9fYOMkpLX0Ek2jWe4DuD0\u002F4c70dde01d20430699c164c6daa1d568\u002Fgrandes-etapes-fabrication_Couloir3-768x512.jpg",{"size":4131,"image":4132},46896,{"width":3921,"height":3922},"grandes-etapes-fabrication_Couloir3-768x512.jpg",[],{"nodeType":2829,"data":4136,"content":4137},{},[4138],{"nodeType":2833,"value":20,"marks":4139,"data":4141},[4140],{"type":2846},{},{"nodeType":2829,"data":4143,"content":4144},{},[4145],{"nodeType":2833,"value":4146,"marks":4147,"data":4148},"Quand tout cela est finalisé, la fabrication des bougies Durance peut commencer :\n",[],{},{"nodeType":2829,"data":4150,"content":4151},{},[4152],{"nodeType":2833,"value":4153,"marks":4154,"data":4155},"La première étape au fondoir : les experts ciriers chauffent la cire, contrôlent constamment la température pour avoir la consistance parfaite.\n",[],{},{"nodeType":2829,"data":4157,"content":4158},{},[4159],{"nodeType":2833,"value":4160,"marks":4161,"data":4162},"Quelques minutes avant de couler la cire, ils mélangent le parfum dans une cuve avec un agitateur, pour créer une belle osmose, la mieux exprimée possible.",[],{},{"nodeType":2829,"data":4164,"content":4165},{},[4166],{"nodeType":2833,"value":4167,"marks":4168,"data":4169},"Ensuite, la pose de la mèche se fait à la main. Elle doit être bien centrée, pour l’esthétique et pour la qualité de brûle. Celle-ci évite aussi que la bougie se creuse.",[],{},{"nodeType":2829,"data":4171,"content":4172},{},[4173],{"nodeType":2833,"value":20,"marks":4174,"data":4175},[],{},{"nodeType":2939,"data":4177,"content":4178},{},[4179],{"nodeType":2833,"value":4180,"marks":4181,"data":4182},"Couler la bougie : une étape en 2 temps",[],{},{"nodeType":2970,"data":4184,"content":4205},{"target":4185},{"metadata":4186,"sys":4189,"fields":4197},{"tags":4187,"concepts":4188},[],[],{"space":4190,"id":4192,"type":2980,"createdAt":4193,"updatedAt":4194,"environment":4195,"publishedVersion":3802,"revision":3843,"locale":2882},{"sys":4191},{"type":2866,"linkType":2867,"id":2868},"2lPRMNez2MVShCV1kG3JeN","2024-08-13T13:53:00.854Z","2024-08-13T13:53:03.962Z",{"sys":4196},{"id":2874,"type":2866,"linkType":2875},{"title":4198,"description":2986,"file":4199},"couler-la-bougie Couloir-3-768x512",{"url":4200,"details":4201,"fileName":4204,"contentType":2995},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002F2lPRMNez2MVShCV1kG3JeN\u002Fdf21e129f15a3003962f6cdc4b0dacdc\u002Fcouler-la-bougie_Couloir-3-768x512.jpg",{"size":4202,"image":4203},67731,{"width":3921,"height":3922},"couler-la-bougie_Couloir-3-768x512.jpg",[],{"nodeType":2829,"data":4207,"content":4208},{},[4209],{"nodeType":2833,"value":20,"marks":4210,"data":4212},[4211],{"type":2846},{},{"nodeType":2829,"data":4214,"content":4215},{},[4216],{"nodeType":2833,"value":4217,"marks":4218,"data":4219},"Les ciriers coulent une première fois pour un volume de 80 %, ils laissent solidifier, les mèches sont alors recentrées à la main. Puis ils font une seconde coulée pour avoir une surface parfaite.\n",[],{},{"nodeType":2829,"data":4221,"content":4222},{},[4223],{"nodeType":2833,"value":4224,"marks":4225,"data":4226},"La couleur de la cire devient le plus souvent blanche, car Durance n’utilise pas de colorants. Pour le parfum Fleur de Monoï, elle est légèrement jaune, mais de façon naturelle.",[],{},{"nodeType":2829,"data":4228,"content":4229},{},[4230],{"nodeType":2833,"value":4231,"marks":4232,"data":4233},"La marque de fabrique de Durance se retrouve par ailleurs dans un habillage de la bougie originelle : les opératrices posent les ondulés de carton, l’étiquette, et le nœud de raphia. Elles maîtrisent parfaitement ce geste très technique. La touche finale a lieu lors de la pose de l’opercule pour protéger la surface, jusqu’à ce qu’elle soit allumée.~",[],{},{"nodeType":2829,"data":4235,"content":4236},{},[4237],{"nodeType":2833,"value":20,"marks":4238,"data":4239},[],{},{"nodeType":2939,"data":4241,"content":4242},{},[4243],{"nodeType":2833,"value":4244,"marks":4245,"data":4246},"Les principales fleurs utilisées pour les bougies Durance",[],{},{"nodeType":2970,"data":4248,"content":4268},{"target":4249},{"metadata":4250,"sys":4253,"fields":4260},{"tags":4251,"concepts":4252},[],[],{"space":4254,"id":4256,"type":2980,"createdAt":4257,"updatedAt":4257,"environment":4258,"publishedVersion":3476,"revision":2877,"locale":2882},{"sys":4255},{"type":2866,"linkType":2867,"id":2868},"6PKT2hd3W4XNSF7iJ54vYq","2024-08-13T13:52:42.789Z",{"sys":4259},{"id":2874,"type":2866,"linkType":2875},{"title":4261,"description":2986,"file":4262},"les-principales-fleurs-utilisees Couloir3-768x512",{"url":4263,"details":4264,"fileName":4267,"contentType":2995},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002F6PKT2hd3W4XNSF7iJ54vYq\u002F96bd471b5332239321c3cb70d79453dc\u002Fles-principales-fleurs-utilisees_Couloir3-768x512.jpg",{"size":4265,"image":4266},125083,{"width":3921,"height":3922},"les-principales-fleurs-utilisees_Couloir3-768x512.jpg",[],{"nodeType":2829,"data":4270,"content":4271},{},[4272],{"nodeType":2833,"value":4273,"marks":4274,"data":4275},"Le best-seller de la marque est « Fleur de Coton », arrivent ensuite « Fleur de Monoï », « Verveine » et « Ambre Précieux ». L’entreprise utilise plus de 50 parfums, dont des senteurs florales essentielles, comme la lavande liée à leurs origines et cultivée en Drôme provençale, et la Rose Durance, leur propre fleur, ou plus récemment Douze Pivoines.",[],{},{"nodeType":2829,"data":4277,"content":4278},{},[4279],{"nodeType":2833,"value":4280,"marks":4281,"data":4282},"Durance propose aussi 4 autres familles olfactives :",[],{},{"nodeType":2829,"data":4284,"content":4285},{},[4286,4291,4295,4300,4304,4309,4313,4318],{"nodeType":2833,"value":4287,"marks":4288,"data":4290},"Fruités :",[4289],{"type":2844},{},{"nodeType":2833,"value":4292,"marks":4293,"data":4294}," mangue passion – avec des notes gourmandes qui plaisent beaucoup aux jeunes – mirabelle, lait de figue\n",[],{},{"nodeType":2833,"value":4296,"marks":4297,"data":4299},"Frais : ",[4298],{"type":2844},{},{"nodeType":2833,"value":4301,"marks":4302,"data":4303},"agrume, citron vert, menthe\n",[],{},{"nodeType":2833,"value":4305,"marks":4306,"data":4308},"Doux :",[4307],{"type":2844},{},{"nodeType":2833,"value":4310,"marks":4311,"data":4312}," fleur de coton, fleur de lin\n",[],{},{"nodeType":2833,"value":4314,"marks":4315,"data":4317},"Boisés et épicés :",[4316],{"type":2844},{},{"nodeType":2833,"value":4319,"marks":4320,"data":4321}," des senteurs plus mixtes, plus universelles.",[],{},{"nodeType":2829,"data":4323,"content":4324},{},[4325],{"nodeType":2833,"value":3713,"marks":4326,"data":4329},[4327,4328],{"type":2844},{"type":2846},{},{"nodeType":2829,"data":4331,"content":4332},{},[4333],{"nodeType":2833,"value":4334,"marks":4335,"data":4336},"Au pied des champs de lavande, Durance poursuit sa quête de qualité et de senteurs exaltantes, celles que l’on retrouve avec authenticité dans ses bougies et dans les enseignes Jardiland.",[],{},{"nodeType":2829,"data":4338,"content":4339},{},[4340],{"nodeType":2833,"value":20,"marks":4341,"data":4342},[],{},{"nodeType":2857,"data":4344,"content":6433},{"target":4345},{"metadata":4346,"sys":4349,"fields":4358},{"tags":4347,"concepts":4348},[],[],{"space":4350,"id":4352,"type":2870,"createdAt":4353,"updatedAt":4353,"environment":4354,"publishedVersion":3476,"revision":2877,"contentType":4356,"locale":2882},{"sys":4351},{"type":2866,"linkType":2867,"id":2868},"5eJtbOfVCG9XGj5vizWtuU","2024-08-13T13:58:24.211Z",{"sys":4355},{"id":2874,"type":2866,"linkType":2875},{"sys":4357},{"type":2866,"linkType":2880,"id":3745},{"title":4359,"hideTitle":35,"display":3748,"items":4360},"rencontres",[4361,4995,5579],{"metadata":4362,"sys":4365,"fields":4376},{"tags":4363,"concepts":4364},[],[],{"space":4366,"id":4368,"type":2870,"createdAt":4369,"updatedAt":4370,"environment":4371,"publishedVersion":4373,"revision":3843,"contentType":4374,"locale":2882},{"sys":4367},{"type":2866,"linkType":2867,"id":2868},"2jyAOiVubP6IoOPOCImPJW","2024-12-11T14:24:33.172Z","2025-04-16T14:27:16.247Z",{"sys":4372},{"id":2874,"type":2866,"linkType":2875},35,{"sys":4375},{"type":2866,"linkType":2880,"id":3764},{"title":4377,"subtitle":4378,"titleBackground":4379,"description":4378,"slug":4400,"thumbnail":4401,"readingTime":2823,"content":4421,"displayUpdated":35,"dynamicSuggestions":35},"Lafuma Mobilier","Lafuma Mobilier est un véritable symbole du Made in France et le fruit d’un savoir-faire d’excellence. Jardiland est fier de le compter parmi ses partenaires de longue date depuis presque 30 ans.",{"metadata":4380,"sys":4383,"fields":4392},{"tags":4381,"concepts":4382},[],[],{"space":4384,"id":4386,"type":2980,"createdAt":4387,"updatedAt":4388,"environment":4389,"publishedVersion":4391,"revision":3476,"locale":2882},{"sys":4385},{"type":2866,"linkType":2867,"id":2868},"1vhL3uBikUDVI1abVQmyTA","2022-12-02T15:03:34.024Z","2024-06-25T08:21:54.272Z",{"sys":4390},{"id":2874,"type":2866,"linkType":2875},13,{"title":4393,"description":20,"file":4394},"bandeau-haut-MOBILIER",{"url":4395,"details":4396,"fileName":4399,"contentType":2995},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002F1vhL3uBikUDVI1abVQmyTA\u002F9b0ff707ac77725c73e999da56a96ebf\u002Fmobilier_2022_N15_3275974016549_STUDIOEVO_M1_V12.jpg",{"size":4397,"image":4398},209645,{"width":2816,"height":2817},"mobilier_2022_N15_3275974016549_STUDIOEVO_M1_V12.jpg","lafuma-mobilier",{"metadata":4402,"sys":4405,"fields":4412},{"tags":4403,"concepts":4404},[],[],{"space":4406,"id":4408,"type":2980,"createdAt":4409,"updatedAt":4409,"environment":4410,"publishedVersion":3112,"revision":2877,"locale":2882},{"sys":4407},{"type":2866,"linkType":2867,"id":2868},"Vk6jhfEdF3q4XfqlnUSUP","2024-08-13T13:05:13.803Z",{"sys":4411},{"id":2874,"type":2866,"linkType":2875},{"title":4413,"description":20,"file":4414},"vignette collines anneyron",{"url":4415,"details":4416,"fileName":4420,"contentType":2995},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002FVk6jhfEdF3q4XfqlnUSUP\u002F7cc31fa10f69edea1d38533af9bcfc26\u002Fcollines_anneyron.jpg",{"size":4417,"image":4418},72568,{"width":140,"height":4419},392,"collines_anneyron.jpg",{"nodeType":2825,"data":4422,"content":4423},{},[4424,4431,4439,4462,4470,4489,4497,4504,4511,4517,4541,4547,4554,4561,4568,4588,4605,4611,4631,4637,4644,4650,4656,4663,4685,4691,4698,4705,4712,4719,4725,4732,4739,4745,4752,4774,4780,4787,4794,4811,4818,4825,4831,4838,4855,4862,4868,4890,4896,4903,4910,4917,4924,4930,4936,4957,4963,4969,4989],{"nodeType":2829,"data":4425,"content":4426},{},[4427],{"nodeType":2833,"value":4428,"marks":4429,"data":4430},"Lafuma Mobilier est un véritable symbole du Made in France et le fruit d’un savoir-faire d’excellence. Jardiland est fier de le compter parmi ses partenaires de longue date. Depuis plus de 60 ans, le mobilier de jardin, savant mélange de toile et de tube alliant confort et praticité, est pensé et fabriqué à Anneyron (Drôme). C’est là où se sont succédées trois générations de dirigeants de la famille Lafuma. Depuis 2013, c’est Arnaud du Mesnil qui est en charge de perpétuer l’héritage familial tout en regardant vers l’avenir. Rencontre avec ce dernier. ",[],{},{"nodeType":2829,"data":4432,"content":4433},{},[4434],{"nodeType":2833,"value":20,"marks":4435,"data":4438},[4436,4437],{"type":2846},{"type":2844},{},{"nodeType":2970,"data":4440,"content":4461},{"target":4441},{"metadata":4442,"sys":4445,"fields":4452},{"tags":4443,"concepts":4444},[],[],{"space":4446,"id":4448,"type":2980,"createdAt":4449,"updatedAt":4449,"environment":4450,"publishedVersion":2876,"revision":2877,"locale":2882},{"sys":4447},{"type":2866,"linkType":2867,"id":2868},"5SZmhblUvKyj3wGmimdrQz","2024-08-13T13:05:36.108Z",{"sys":4451},{"id":2874,"type":2866,"linkType":2875},{"title":4453,"description":20,"file":4454},"collines anneyron",{"url":4455,"details":4456,"fileName":4420,"contentType":2995},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002F5SZmhblUvKyj3wGmimdrQz\u002F67b9ba3d6dca281fb62f8759b5fc4de3\u002Fcollines_anneyron.jpg",{"size":4457,"image":4458},142117,{"width":4459,"height":4460},1048,684,[],{"nodeType":2829,"data":4463,"content":4464},{},[4465],{"nodeType":2833,"value":20,"marks":4466,"data":4469},[4467,4468],{"type":2846},{"type":2844},{},{"nodeType":2857,"data":4471,"content":4488},{"target":4472},{"metadata":4473,"sys":4476,"fields":4485},{"tags":4474,"concepts":4475},[],[],{"space":4477,"id":4479,"type":2870,"createdAt":4480,"updatedAt":4480,"environment":4481,"publishedVersion":3476,"revision":2877,"contentType":4483,"locale":2882},{"sys":4478},{"type":2866,"linkType":2867,"id":2868},"7cbWXaF4jShwY7f26E2VE0","2024-08-13T13:09:45.428Z",{"sys":4482},{"id":2874,"type":2866,"linkType":2875},{"sys":4484},{"type":2866,"linkType":2880,"id":2881},{"label":4486,"url":4487},"Voir tout le mobilier de jardin Lafuma-Mobilier","\u002Fc\u002Fmobilier-de-jardin?f=brand_in_Lafuma-Mobilier",[],{"nodeType":2829,"data":4490,"content":4491},{},[4492],{"nodeType":2833,"value":20,"marks":4493,"data":4496},[4494,4495],{"type":2846},{"type":2844},{},{"nodeType":2939,"data":4498,"content":4499},{},[4500],{"nodeType":2833,"value":4501,"marks":4502,"data":4503},"Pouvez-vous vous présenter en quelques mots ?",[],{},{"nodeType":2829,"data":4505,"content":4506},{},[4507],{"nodeType":2833,"value":4508,"marks":4509,"data":4510},"Je m’appelle Arnaud du Mesnil, directeur général de Lafuma Mobilier depuis 2013. Mon projet et celui de toute l’équipe est de poursuivre l’action des fondateurs Lafuma en continuant à innover et à conquérir de nouveaux territoires.",[],{},{"nodeType":2829,"data":4512,"content":4513},{},[4514],{"nodeType":2833,"value":20,"marks":4515,"data":4516},[],{},{"nodeType":2970,"data":4518,"content":4540},{"target":4519},{"metadata":4520,"sys":4523,"fields":4530},{"tags":4521,"concepts":4522},[],[],{"space":4524,"id":4526,"type":2980,"createdAt":4527,"updatedAt":4527,"environment":4528,"publishedVersion":2876,"revision":2877,"locale":2882},{"sys":4525},{"type":2866,"linkType":2867,"id":2868},"1pMpcuysXYpkrM5Hi8dJcu","2024-08-13T13:06:02.321Z",{"sys":4529},{"id":2874,"type":2866,"linkType":2875},{"title":4531,"description":20,"file":4532},"photo-blog-1",{"url":4533,"details":4534,"fileName":4538,"contentType":4539},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002F1pMpcuysXYpkrM5Hi8dJcu\u002Fe7a3f22fa2333a7aa7643c7988bab00b\u002Fphoto-blog-1.png",{"size":4535,"image":4536},265032,{"width":4537,"height":2993},988,"photo-blog-1.png","image\u002Fpng",[],{"nodeType":2829,"data":4542,"content":4543},{},[4544],{"nodeType":2833,"value":20,"marks":4545,"data":4546},[],{},{"nodeType":2939,"data":4548,"content":4549},{},[4550],{"nodeType":2833,"value":4551,"marks":4552,"data":4553},"Pouvez-vous nous parler de l’histoire de l’entreprise ? L’épopée Lafuma Mobilier ?",[],{},{"nodeType":2829,"data":4555,"content":4556},{},[4557],{"nodeType":2833,"value":4558,"marks":4559,"data":4560},"En 1930, trois frères Lafuma, Victor, Alfred et Gabriel, plantent leur drapeau sur ce terrain de conquête qu’est la Drôme pour développer le premier sac à dos à armatures métalliques. C’est ainsi qu’ils associent le confort de la toile avec la résistance du tube, association qui va constituer l’ADN de la marque. Ce sac à dos va devenir très vite iconique : il va accompagner les premières expéditions, à la fois polaires et militaires. Lafuma devient alors la marque qui incarne l’esprit pionnier et l’esprit de liberté. Comme notre mobilier aujourd’hui qui se réinvente sur tous les terrains.",[],{},{"nodeType":2829,"data":4562,"content":4563},{},[4564],{"nodeType":2833,"value":4565,"marks":4566,"data":4567},"En 1954, c’est la naissance avec l’apparition de Lafuma Mobilier.\nA partir du fameux sac à dos à armatures métalliques, la première collection de mobilier de camping va être développée dans l’atelier. La Miss France de cette année-là en fera même la promotion. Cette innovation forte se fait en lien avec le besoin consommateur de l’époque (c’était les grandes phases d’extension des congés payés, le développement des loisirs) et déjà dans une logique d’éco-design avec l’objectif de faire plus avec moins. C’est à dire apporter plus de confort et de praticité avec une base matière sobre et réduite.",[],{},{"nodeType":2829,"data":4569,"content":4570},{},[4571,4575,4584],{"nodeType":2833,"value":4572,"marks":4573,"data":4574},"Après le mariage et la naissance, on arrive dans une grande phase de développement. Dans les années 60 et 80, Lafuma devient une marque iconique à la conquête de nouveaux territoires. Cela se traduit par de nouveaux produits qui rentrent dans le territoire du design – par exemple le Sundecker, un bain de soleil qui a gagné de nombreux prix design et qui a été présenté au salon de Milan ou alors le ",[],{},{"nodeType":4576,"data":4577,"content":4579},"hyperlink",{"uri":4578},"https:\u002F\u002Fwww.jardiland.com\u002Fc\u002Ffauteuil-de-jardin",[4580],{"nodeType":2833,"value":4581,"marks":4582,"data":4583},"fauteuil de jardin",[],{},{"nodeType":2833,"value":4585,"marks":4586,"data":4587}," Dagobert qui a également été primé de nombreuses fois.",[],{},{"nodeType":2829,"data":4589,"content":4590},{},[4591,4595,4601],{"nodeType":2833,"value":4592,"marks":4593,"data":4594},"Lafuma devient la marque de la liberté et du développement des loisirs comme en témoigne le slogan “",[],{},{"nodeType":2833,"value":4596,"marks":4597,"data":4600},"Le mobilier du 7ème jour”. ",[4598,4599],{"type":2846},{"type":2844},{},{"nodeType":2833,"value":4602,"marks":4603,"data":4604},"C’est la marque de la relaxation, qui permet le réconfort après l’effort et c’est la raison pour laquelle elle va, très rapidement, parler aux cœurs de tous les français.",[],{},{"nodeType":2829,"data":4606,"content":4607},{},[4608],{"nodeType":2833,"value":20,"marks":4609,"data":4610},[],{},{"nodeType":2857,"data":4612,"content":4630},{"target":4613},{"metadata":4614,"sys":4617,"fields":4627},{"tags":4615,"concepts":4616},[],[],{"space":4618,"id":4620,"type":2870,"createdAt":4621,"updatedAt":4621,"environment":4622,"publishedVersion":4624,"revision":2877,"contentType":4625,"locale":2882},{"sys":4619},{"type":2866,"linkType":2867,"id":2868},"106kRLesY3iP5UiiwCK272","2024-08-13T13:11:01.041Z",{"sys":4623},{"id":2874,"type":2866,"linkType":2875},8,{"sys":4626},{"type":2866,"linkType":2880,"id":3115},{"title":4628,"titleBlock":4629,"facetName":3968,"facetValue":770,"facetQuery":4400},"cross sell Mobilier de jardin Lafuma-Mobilier","Découvrez notre mobilier de jardin Lafuma-Mobilier",[],{"nodeType":2829,"data":4632,"content":4633},{},[4634],{"nodeType":2833,"value":20,"marks":4635,"data":4636},[],{},{"nodeType":2829,"data":4638,"content":4639},{},[4640],{"nodeType":2833,"value":4641,"marks":4642,"data":4643},"Après ces phases de développement, il y a eu aussi des phases de crise mais Lafuma est toujours resté fidèle à ses convictions de fabrication ici, à Anneyron. La marque a gardé sa compétitivité industrielle ce qui nous permet d’être encore là aujourd’hui. Ces crises se sont traduites par un changement d’actionnaire en 2013. Il y a eu un plan social important et depuis le redémarrage de notre activité autour d’un nouveau plan de développement et une organisation dédiée à Lafuma Mobilier. Cela se traduit à la fois dans l’usine et à travers un nouveau projet : celui de construire une start-up de 60 ans, ce que nous sommes aujourd’hui.",[],{},{"nodeType":2829,"data":4645,"content":4646},{},[4647],{"nodeType":2833,"value":20,"marks":4648,"data":4649},[],{},{"nodeType":2829,"data":4651,"content":4652},{},[4653],{"nodeType":2833,"value":20,"marks":4654,"data":4655},[],{},{"nodeType":2939,"data":4657,"content":4658},{},[4659],{"nodeType":2833,"value":4660,"marks":4661,"data":4662},"Quel est le lien entre Lafuma et la ville d’Anneyron ?",[],{},{"nodeType":2970,"data":4664,"content":4684},{"target":4665},{"metadata":4666,"sys":4669,"fields":4676},{"tags":4667,"concepts":4668},[],[],{"space":4670,"id":4672,"type":2980,"createdAt":4673,"updatedAt":4673,"environment":4674,"publishedVersion":2876,"revision":2877,"locale":2882},{"sys":4671},{"type":2866,"linkType":2867,"id":2868},"2Yl96ZL6AU43ND74aDy7js","2024-08-13T13:06:41.899Z",{"sys":4675},{"id":2874,"type":2866,"linkType":2875},{"title":4677,"description":20,"file":4678},"photo-blog-3-1",{"url":4679,"details":4680,"fileName":4683,"contentType":4539},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002F2Yl96ZL6AU43ND74aDy7js\u002Fcfdbcd4cd4ee486b6c2231ec19e91951\u002Fphoto-blog-3-1.png",{"size":4681,"image":4682},418294,{"width":4537,"height":2993},"photo-blog-3-1.png",[],{"nodeType":2829,"data":4686,"content":4687},{},[4688],{"nodeType":2833,"value":20,"marks":4689,"data":4690},[],{},{"nodeType":2829,"data":4692,"content":4693},{},[4694],{"nodeType":2833,"value":4695,"marks":4696,"data":4697},"Le lien entre Lafuma et la ville d’Anneyron est très fort car c’est le lieu du projet de démarrage de 1930 selon lequel les trois frères Lafuma vont faire l’association du tube métallique et de la toile pour fabriquer le premier sac à dos à armatures métalliques. C’est aussi le lieu de la naissance du premier mobilier Lafuma en 1954 à partir du sac à dos. C’est le lieu de la constitution de notre savoir-faire qui finalement est l’association du travail passionné d’ouvriers anneyronnais et de machines qui vont être installées dans nos ateliers et qui sont, pour la plupart, programmées par des entreprises locales. Trois générations de management se sont succédées à la tête de Lafuma et trois générations d’ouvriers. Lafuma est ainsi devenu le 1er employeur d’Anneyron depuis 1930.",[],{},{"nodeType":2829,"data":4699,"content":4700},{},[4701],{"nodeType":2833,"value":4702,"marks":4703,"data":4704},"D’autre part, ce lien est permanent et continu. Dans la vie d’une entreprise comme dans la vie d’une famille il y a des hauts et des bas évidemment… Mais le plus important, c’est d’arriver à surmonter les difficultés et d’innover sans cesse. Arriver à se réinventer et ne pas céder à la tentation de délocaliser par exemple. La marque aujourd’hui s’impose comme la marque durable et de référence du mobilier Outdoor…",[],{},{"nodeType":2829,"data":4706,"content":4707},{},[4708],{"nodeType":2833,"value":4709,"marks":4710,"data":4711},"Le maintien de cette marque à Anneyron est donc un symbole fort.",[],{},{"nodeType":2829,"data":4713,"content":4714},{},[4715],{"nodeType":2833,"value":4716,"marks":4717,"data":4718},"Pour la petite anecdote, un des membres de la famille Lafuma, Maurice, a été maire d’Anneyron ce qui montre aussi le lien fort entre l’équipe de direction Lafuma et la commune. A la fois via l’emploi, via la participation au projet de développement de la commune, mais aussi via le développement commercial des marques locales. En effet, Lafuma a toujours joué un rôle clé dans l’écosystème drômois. Aujourd’hui encore, nous pilotons une braderie qui a lieu en décembre, le Noël Magique, qui est faite avec toutes les belles marques de la région.",[],{},{"nodeType":2829,"data":4720,"content":4721},{},[4722],{"nodeType":2833,"value":20,"marks":4723,"data":4724},[],{},{"nodeType":2939,"data":4726,"content":4727},{},[4728],{"nodeType":2833,"value":4729,"marks":4730,"data":4731},"Qu’est-ce que la Drôme, la région où est implantée l’entreprise, évoque pour vous ?",[],{},{"nodeType":2829,"data":4733,"content":4734},{},[4735],{"nodeType":2833,"value":4736,"marks":4737,"data":4738},"La Drôme c’est un territoire unique. Ses collines sont le lieu d’émergence et de développement de la marque Lafuma. C’est le territoire parfait pour les activités physiques (randonnées et aujourd’hui trail) qui ont permis l’essor de la marque. Et puis la Drôme c’est aussi un art de vivre. C’est l’endroit propice pour sortir un transat au bord du Rhône ou sur les hauteurs avec un petit verre de Saint-Joseph ou d’Hermitage ! La Drôme c’est donc finalement la synthèse parfaite de la marque Lafuma à travers l’effort et le réconfort, le sport et le bien-être. C’est ce que j’aime beaucoup dans cette région.",[],{},{"nodeType":2829,"data":4740,"content":4741},{},[4742],{"nodeType":2833,"value":20,"marks":4743,"data":4744},[],{},{"nodeType":2939,"data":4746,"content":4747},{},[4748],{"nodeType":2833,"value":4749,"marks":4750,"data":4751},"Quelles sont les valeurs de l’entreprise ?",[],{},{"nodeType":2970,"data":4753,"content":4773},{"target":4754},{"metadata":4755,"sys":4758,"fields":4765},{"tags":4756,"concepts":4757},[],[],{"space":4759,"id":4761,"type":2980,"createdAt":4762,"updatedAt":4762,"environment":4763,"publishedVersion":2876,"revision":2877,"locale":2882},{"sys":4760},{"type":2866,"linkType":2867,"id":2868},"6je6DvoHaGz2welEVspJMY","2024-08-13T13:07:14.054Z",{"sys":4764},{"id":2874,"type":2866,"linkType":2875},{"title":4766,"description":20,"file":4767},"photo-blog-2-1",{"url":4768,"details":4769,"fileName":4772,"contentType":4539},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002F6je6DvoHaGz2welEVspJMY\u002F0d0ed9206897a8c0a88ff324fd5eab0d\u002Fphoto-blog-2-1.png",{"size":4770,"image":4771},389318,{"width":4537,"height":2993},"photo-blog-2-1.png",[],{"nodeType":2829,"data":4775,"content":4776},{},[4777],{"nodeType":2833,"value":20,"marks":4778,"data":4779},[],{},{"nodeType":2829,"data":4781,"content":4782},{},[4783],{"nodeType":2833,"value":4784,"marks":4785,"data":4786},"Lafuma Mobilier est une marque aux valeurs fortes.",[],{},{"nodeType":2829,"data":4788,"content":4789},{},[4790],{"nodeType":2833,"value":4791,"marks":4792,"data":4793},"La première, c’est l’engagement avec la conviction du Made in France et du local à travers l’aide au développement commercial des marques régionales comme nous l’avons précédemment évoqué mais aussi à travers des partenariats forts comme celui que nous avons fait avec la marque 1083.",[],{},{"nodeType":2829,"data":4795,"content":4796},{},[4797,4801,4807],{"nodeType":2833,"value":4798,"marks":4799,"data":4800},"La deuxième, c’est la bienveillance. Lafuma Mobilier s’adresse à tous les consommateurs, tous les amateurs de ",[],{},{"nodeType":2833,"value":4802,"marks":4803,"data":4806},"farniente ",[4804,4805],{"type":2846},{"type":2844},{},{"nodeType":2833,"value":4808,"marks":4809,"data":4810},"ou tous ceux qui ont besoin de confort et de détente. L’objectif de la marque, sa mission, c’est de rendre la vie plus facile et plus confortable.",[],{},{"nodeType":2829,"data":4812,"content":4813},{},[4814],{"nodeType":2833,"value":4815,"marks":4816,"data":4817},"La troisième, c’est la liberté. Lafuma a toujours eu cet esprit pionnier qui s’est traduit par la fabrication de son mobilier et d’une manière générale, le développement de ses produits, dans un esprit d’aventure et de conquête (y compris dans des territoires qui ne sont pas attendus sans avoir peur de « casser » les codes).",[],{},{"nodeType":2829,"data":4819,"content":4820},{},[4821],{"nodeType":2833,"value":4822,"marks":4823,"data":4824},"Cet esprit de bienveillance et de liberté est vraiment ce qui fait aussi la connexion forte de la marque avec tous les français. Ce n’est pas un hasard si aujourd’hui Lafuma est une des marques préférées des français.",[],{},{"nodeType":2829,"data":4826,"content":4827},{},[4828],{"nodeType":2833,"value":20,"marks":4829,"data":4830},[],{},{"nodeType":2939,"data":4832,"content":4833},{},[4834],{"nodeType":2833,"value":4835,"marks":4836,"data":4837},"Qu’est-ce qui vous anime dans votre relation à la marque ?",[],{},{"nodeType":2829,"data":4839,"content":4840},{},[4841,4845,4851],{"nodeType":2833,"value":4842,"marks":4843,"data":4844},"La passion pour la marque se vit tous les jours. C’est d’abord la passion de faire partie de cette fantastique histoire ",[],{},{"nodeType":2833,"value":4846,"marks":4847,"data":4850},"Lafuma",[4848,4849],{"type":2846},{"type":2844},{},{"nodeType":2833,"value":4852,"marks":4853,"data":4854},", d’être au service d’une marque avec des valeurs fortes : la liberté, l’engagement et la bienveillance. C’est aussi la passion de développer un produit depuis la matière première jusqu’à sa mise sur le marché. Avoir l’intégralité des fonctions réunies sur un site et conquérir de nouveaux territoires avec l’ensemble des métiers qui constituent notre savoir-faire. Enfin, c’est la passion de pouvoir améliorer la vie de nos consommateurs.",[],{},{"nodeType":2829,"data":4856,"content":4857},{},[4858],{"nodeType":2833,"value":4859,"marks":4860,"data":4861},"J’ai la conviction qu’aujourd’hui nous répondons à un enjeu clé qui est d’assurer le bien-être de nos consommateurs, soumis à une pression de plus en plus forte. Le bien-être aujourd’hui c’est la possibilité de déconnecter, de récupérer, et nos produits sont parfaitement conçus pour ces nouveaux enjeux sociologiques.",[],{},{"nodeType":2829,"data":4863,"content":4864},{},[4865],{"nodeType":2833,"value":20,"marks":4866,"data":4867},[],{},{"nodeType":2970,"data":4869,"content":4889},{"target":4870},{"metadata":4871,"sys":4874,"fields":4881},{"tags":4872,"concepts":4873},[],[],{"space":4875,"id":4877,"type":2980,"createdAt":4878,"updatedAt":4878,"environment":4879,"publishedVersion":2876,"revision":2877,"locale":2882},{"sys":4876},{"type":2866,"linkType":2867,"id":2868},"5U92qtc0PtiErtYN0aH2T1","2024-08-13T13:07:44.558Z",{"sys":4880},{"id":2874,"type":2866,"linkType":2875},{"title":4882,"description":20,"file":4883},"photo-blog-4",{"url":4884,"details":4885,"fileName":4888,"contentType":4539},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002F5U92qtc0PtiErtYN0aH2T1\u002F4883cd732f29899d4938d06a816f1674\u002Fphoto-blog-4.png",{"size":4886,"image":4887},324472,{"width":4537,"height":2993},"photo-blog-4.png",[],{"nodeType":2829,"data":4891,"content":4892},{},[4893],{"nodeType":2833,"value":20,"marks":4894,"data":4895},[],{},{"nodeType":2939,"data":4897,"content":4898},{},[4899],{"nodeType":2833,"value":4900,"marks":4901,"data":4902},"Peut-on parler d’une famille Lafuma ?",[],{},{"nodeType":2829,"data":4904,"content":4905},{},[4906],{"nodeType":2833,"value":4907,"marks":4908,"data":4909},"La famille Lafuma c’est une réalité qui a duré pendant plusieurs dizaines d’années avec trois frères Victor, Gabriel et Alfred, qui sont tous les trois au démarrage du projet. Ce sont ensuite trois générations de dirigeants de la famille qui ont piloté l’entreprise et qui l’ont amenée à conquérir de nouveaux marchés.",[],{},{"nodeType":2829,"data":4911,"content":4912},{},[4913],{"nodeType":2833,"value":4914,"marks":4915,"data":4916},"Pour nous, cet esprit de famille fait partie de notre histoire et reste une réalité. Nous sommes par exemple très souvent en discussion avec un de ceux qui a fondé le mobilier Lafuma, Jean Lafuma. Il a 90 ans et habite à Anneyron.",[],{},{"nodeType":2829,"data":4918,"content":4919},{},[4920],{"nodeType":2833,"value":4921,"marks":4922,"data":4923},"L’objectif est évidemment de prolonger cet esprit de famille. C’est à l’image de la marque Lafuma qui est une marque durable et transgénérationnelle. Aujourd’hui, nous intégrons cet esprit familial dans notre management, dans notre projet. C’est pour cela que l’on parle de start-up de 60 ans. Nous avons cette combinaison d’un savoir-faire historique et très empreint de l’esprit familial, et puis des nouveaux arrivants qui représentent l’avenir, les nouveaux territoires à conquérir (le digital, l’international…) et cette volonté d’innover.",[],{},{"nodeType":2829,"data":4925,"content":4926},{},[4927],{"nodeType":2833,"value":20,"marks":4928,"data":4929},[],{},{"nodeType":2829,"data":4931,"content":4932},{},[4933],{"nodeType":2833,"value":20,"marks":4934,"data":4935},[],{},{"nodeType":2857,"data":4937,"content":4956},{"target":4938},{"metadata":4939,"sys":4942,"fields":4953},{"tags":4940,"concepts":4941},[],[],{"space":4943,"id":4945,"type":2870,"createdAt":4946,"updatedAt":4947,"environment":4948,"publishedVersion":4950,"revision":3843,"contentType":4951,"locale":2882},{"sys":4944},{"type":2866,"linkType":2867,"id":2868},"5zJWz62fuRlj4J8owjVLxI","2023-02-17T12:08:47.368Z","2024-08-13T13:08:50.785Z",{"sys":4949},{"id":2874,"type":2866,"linkType":2875},9,{"sys":4952},{"type":2866,"linkType":2880,"id":3115},{"title":4954,"titleBlock":4955,"facetName":3968,"facetValue":770},"Cross sell mobilier de jardin","Découvrez notre mobilier de jardin",[],{"nodeType":2829,"data":4958,"content":4959},{},[4960],{"nodeType":2833,"value":20,"marks":4961,"data":4962},[],{},{"nodeType":2829,"data":4964,"content":4965},{},[4966],{"nodeType":2833,"value":20,"marks":4967,"data":4968},[],{},{"nodeType":2857,"data":4970,"content":4988},{"target":4971},{"metadata":4972,"sys":4975,"fields":4985},{"tags":4973,"concepts":4974},[],[],{"space":4976,"id":4978,"type":2870,"createdAt":4979,"updatedAt":4980,"environment":4981,"publishedVersion":3112,"revision":3843,"contentType":4983,"locale":2882},{"sys":4977},{"type":2866,"linkType":2867,"id":2868},"7seabQwCnwrP768Jiapm60","2023-02-07T11:32:39.643Z","2024-08-13T13:08:22.806Z",{"sys":4982},{"id":2874,"type":2866,"linkType":2875},{"sys":4984},{"type":2866,"linkType":2880,"id":2881},{"label":4986,"url":4987},"Voir tout notre mobilier de jardin","\u002Fc\u002Fmobilier-de-jardin",[],{"nodeType":2829,"data":4990,"content":4991},{},[4992],{"nodeType":2833,"value":20,"marks":4993,"data":4994},[],{},{"metadata":4996,"sys":4999,"fields":5008},{"tags":4997,"concepts":4998},[],[],{"space":5000,"id":5002,"type":2870,"createdAt":5003,"updatedAt":5003,"environment":5004,"publishedVersion":3780,"revision":2877,"contentType":5006,"locale":2882},{"sys":5001},{"type":2866,"linkType":2867,"id":2868},"n6Sprf8XtEUNjllKuQk4s","2024-12-11T14:24:33.284Z",{"sys":5005},{"id":2874,"type":2866,"linkType":2875},{"sys":5007},{"type":2866,"linkType":2880,"id":3764},{"title":5009,"subtitle":5010,"titleBackground":5011,"description":5010,"slug":5031,"thumbnail":5032,"readingTime":2823,"content":5051,"displayUpdated":35,"dynamicSuggestions":35},"Les poteries Goicoechea","Les poteries artisanales Goicoechea sont gages de qualité et d’authenticité... Elles sont faites à partir d'argile 100% naturelle.",{"metadata":5012,"sys":5015,"fields":5023},{"tags":5013,"concepts":5014},[],[],{"space":5016,"id":5018,"type":2980,"createdAt":5019,"updatedAt":5020,"environment":5021,"publishedVersion":3112,"revision":3843,"locale":2882},{"sys":5017},{"type":2866,"linkType":2867,"id":2868},"40qP6bJPlWatrYkgnrsieX","2022-12-19T11:36:17.147Z","2023-01-13T10:05:33.094Z",{"sys":5022},{"id":2874,"type":2866,"linkType":2875},{"title":5024,"description":20,"file":5025},"bandeau-haut-JARDIN-Aménagement du jardin",{"url":5026,"details":5027,"fileName":5030,"contentType":2995},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002F40qP6bJPlWatrYkgnrsieX\u002F592c908f5ce0505f03b8aa3a5eac9286\u002Fbandeau-haut-JARDIN-Am__nagement_du_jardin2.jpg",{"size":5028,"image":5029},212128,{"width":2816,"height":2817},"bandeau-haut-JARDIN-Aménagement_du_jardin2.jpg","les-poteries-goicoechea",{"metadata":5033,"sys":5036,"fields":5043},{"tags":5034,"concepts":5035},[],[],{"space":5037,"id":5039,"type":2980,"createdAt":5040,"updatedAt":5040,"environment":5041,"publishedVersion":3112,"revision":2877,"locale":2882},{"sys":5038},{"type":2866,"linkType":2867,"id":2868},"7lMcGuY8RGPFSNU6auDpFF","2024-08-13T12:05:16.183Z",{"sys":5042},{"id":2874,"type":2866,"linkType":2875},{"title":5044,"description":20,"file":5045},"vignette goecoichea",{"url":5046,"details":5047,"fileName":5050,"contentType":2995},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002F7lMcGuY8RGPFSNU6auDpFF\u002F7f48c8d01a5be1a986bc62e9e235f9ef\u002Fgoecoichea.jpg",{"size":5048,"image":5049},72623,{"width":140,"height":4419},"goecoichea.jpg",{"nodeType":2825,"data":5052,"content":5053},{},[5054,5061,5069,5090,5097,5116,5123,5139,5152,5158,5179,5185,5192,5199,5205,5227,5233,5249,5265,5271,5278,5285,5291,5313,5319,5326,5333,5339,5346,5353,5359,5366,5373,5379,5401,5407,5414,5421,5427,5434,5441,5447,5454,5461,5467,5489,5495,5510,5522,5528,5547,5553,5573],{"nodeType":2829,"data":5055,"content":5056},{},[5057],{"nodeType":2833,"value":5058,"marks":5059,"data":5060},"Les poteries artisanales Goicoechea, ce sont plus de 35 ans d’histoire avec Jardiland… Gages de qualité et d’authenticité, elles sont fabriquées à partir d’une argile 100% naturelle. Depuis trois générations, les Goicoechea tirent leur inspiration d’un territoire de tradition et de culture en alliant force, tendresse et émotion. Rencontre avec Michel Goicoechea, à Ossès, au cœur du Pays Basque, dans son atelier familial.",[],{},{"nodeType":2829,"data":5062,"content":5063},{},[5064],{"nodeType":2833,"value":5065,"marks":5066,"data":5068},"  ",[5067],{"type":2844},{},{"nodeType":2970,"data":5070,"content":5089},{"target":5071},{"metadata":5072,"sys":5075,"fields":5082},{"tags":5073,"concepts":5074},[],[],{"space":5076,"id":5078,"type":2980,"createdAt":5079,"updatedAt":5079,"environment":5080,"publishedVersion":2876,"revision":2877,"locale":2882},{"sys":5077},{"type":2866,"linkType":2867,"id":2868},"5ztJI9RoBd7OBHWIHAJ63L","2024-08-13T12:05:45.431Z",{"sys":5081},{"id":2874,"type":2866,"linkType":2875},{"title":5083,"description":20,"file":5084},"goecoichea",{"url":5085,"details":5086,"fileName":5050,"contentType":2995},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002F5ztJI9RoBd7OBHWIHAJ63L\u002Fc841212b3eb2e41dca68429a362fe8d0\u002Fgoecoichea.jpg",{"size":5087,"image":5088},393219,{"width":4459,"height":4460},[],{"nodeType":2829,"data":5091,"content":5092},{},[5093],{"nodeType":2833,"value":2841,"marks":5094,"data":5096},[5095],{"type":2844},{},{"nodeType":2857,"data":5098,"content":5115},{"target":5099},{"metadata":5100,"sys":5103,"fields":5112},{"tags":5101,"concepts":5102},[],[],{"space":5104,"id":5106,"type":2870,"createdAt":5107,"updatedAt":5107,"environment":5108,"publishedVersion":3476,"revision":2877,"contentType":5110,"locale":2882},{"sys":5105},{"type":2866,"linkType":2867,"id":2868},"OTlMLYLwlO1CC4VRmS0M6","2024-08-13T12:11:28.886Z",{"sys":5109},{"id":2874,"type":2866,"linkType":2875},{"sys":5111},{"type":2866,"linkType":2880,"id":2881},{"label":5113,"url":5114},"Voir tous nos pots en terre cuite Goicoechea","\u002Fc\u002Fpot-de-fleur-en-terre-cuite?f=brand_in_Goicoechea",[],{"nodeType":2829,"data":5117,"content":5118},{},[5119],{"nodeType":2833,"value":2841,"marks":5120,"data":5122},[5121],{"type":2844},{},{"nodeType":2939,"data":5124,"content":5125},{},[5126,5130,5135],{"nodeType":2833,"value":5127,"marks":5128,"data":5129},"Les poteries ",[],{},{"nodeType":2833,"value":5131,"marks":5132,"data":5134},"Goicoechea ",[5133],{"type":2846},{},{"nodeType":2833,"value":5136,"marks":5137,"data":5138},"c’est avant tout une histoire familiale, pouvez-vous nous en parler ?",[],{},{"nodeType":2829,"data":5140,"content":5141},{},[5142,5148],{"nodeType":2833,"value":5143,"marks":5144,"data":5147},"Goicoechea",[5145,5146],{"type":2846},{"type":2844},{},{"nodeType":2833,"value":5149,"marks":5150,"data":5151}," c’est avant tout une histoire de famille réunit autour d’une passion. Mais avant d’être une passion, il s’agissait plutôt d’un instinct de survie. En effet, lorsque mon grand-père est arrivé dans notre petit village baptisé Banka en 1918, il lui a fallu trouver un métier – autre que l’agriculture car il n’avait pas de terre – afin de vivre. Il monta alors une scierie avec mon père, Jean-Baptiste. Ils vendaient aux briqueteries et faïencerie de Navarre du bois et du charbon pour alimenter leurs fours. C’est ainsi que mon père a découvert l’univers de la céramique dans les années 50, juste après la guerre, et qu’il en est tombé amoureux. Maintenant nous en sommes à la 3ème génération, avec mes enfants qui perpétuent ce savoir-faire. C’est un immense plaisir de travailler avec mon fils, ma fille mais aussi mon épouse, mes sœurs et toute mon équipe. Nous sommes très soudés.",[],{},{"nodeType":2829,"data":5153,"content":5154},{},[5155],{"nodeType":2833,"value":2841,"marks":5156,"data":5157},[],{},{"nodeType":2857,"data":5159,"content":5178},{"target":5160},{"metadata":5161,"sys":5164,"fields":5174},{"tags":5162,"concepts":5163},[],[],{"space":5165,"id":5167,"type":2870,"createdAt":5168,"updatedAt":5168,"environment":5169,"publishedVersion":5171,"revision":2877,"contentType":5172,"locale":2882},{"sys":5166},{"type":2866,"linkType":2867,"id":2868},"5LbCjKAG4k2bYdhZE2Pz54","2024-08-13T12:11:04.302Z",{"sys":5170},{"id":2874,"type":2866,"linkType":2875},7,{"sys":5173},{"type":2866,"linkType":2880,"id":3115},{"title":5175,"titleBlock":5176,"facetName":3968,"facetValue":623,"facetQuery":5177},"cross pot en terre cuite Goicoecha","Découvrez tous les pots en terre cuite Goicoechea","goicoechea",[],{"nodeType":2829,"data":5180,"content":5181},{},[5182],{"nodeType":2833,"value":2841,"marks":5183,"data":5184},[],{},{"nodeType":2939,"data":5186,"content":5187},{},[5188],{"nodeType":2833,"value":5189,"marks":5190,"data":5191},"Travailler avec vos enfants, c’est l’assurance de perpétuer l’entreprise dans le temps ?",[],{},{"nodeType":2829,"data":5193,"content":5194},{},[5195],{"nodeType":2833,"value":5196,"marks":5197,"data":5198},"Ici, au Pays Basque, on a, dans tous les genres de métier – que ce soit l’artisanat ou l’agriculture – cette envie de transmettre. Voir les nouvelles générations perpétuer nos métiers, notre savoir-faire, notre culture, est un grand bonheur. Mon père m’a lui-même transmis cet héritage. C’est un devoir de continuer à le faire vivre mais aussi un plaisir. Un plaisir d’exprimer ce que l’on a en nous, notre manière de voir la vie.",[],{},{"nodeType":2829,"data":5200,"content":5201},{},[5202],{"nodeType":2833,"value":20,"marks":5203,"data":5204},[],{},{"nodeType":2970,"data":5206,"content":5226},{"target":5207},{"metadata":5208,"sys":5211,"fields":5218},{"tags":5209,"concepts":5210},[],[],{"space":5212,"id":5214,"type":2980,"createdAt":5215,"updatedAt":5215,"environment":5216,"publishedVersion":2876,"revision":2877,"locale":2882},{"sys":5213},{"type":2866,"linkType":2867,"id":2868},"27TFfCfUFch3W32PTqmFuB","2024-08-13T12:07:01.745Z",{"sys":5217},{"id":2874,"type":2866,"linkType":2875},{"title":5219,"description":20,"file":5220},"goicoechea1-compressor",{"url":5221,"details":5222,"fileName":5225,"contentType":2995},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002F27TFfCfUFch3W32PTqmFuB\u002F72493a9306d3937ec9db49481252bdaf\u002Fgoicoechea1-compressor.jpg",{"size":5223,"image":5224},151295,{"width":4537,"height":2993},"goicoechea1-compressor.jpg",[],{"nodeType":2829,"data":5228,"content":5229},{},[5230],{"nodeType":2833,"value":20,"marks":5231,"data":5232},[],{},{"nodeType":2939,"data":5234,"content":5235},{},[5236,5240,5245],{"nodeType":2833,"value":5237,"marks":5238,"data":5239},"Justement, comment voit-on la vie chez ",[],{},{"nodeType":2833,"value":5241,"marks":5242,"data":5244},"Goicochea",[5243],{"type":2846},{},{"nodeType":2833,"value":5246,"marks":5247,"data":5248}," ?",[],{},{"nodeType":2829,"data":5250,"content":5251},{},[5252,5256,5261],{"nodeType":2833,"value":5253,"marks":5254,"data":5255},"Chez ",[],{},{"nodeType":2833,"value":5143,"marks":5257,"data":5260},[5258,5259],{"type":2846},{"type":2844},{},{"nodeType":2833,"value":5262,"marks":5263,"data":5264},", on voit la vie belle, sensuelle… Travailler l’argile et son côté sauvage a quelque chose de beau… Cela génère de l’émotion. Nous éprouvons un plaisir permanent au quotidien et nous voulons que celui qui découvre le produit fini ressente également cette passion. De même, je suis persuadé que tout le plaisir qu’il y a eu dans le façonnage du contenant se répercute sur le végétal et sur les personnes qui vivent autour de lui. C’est une osmose permanente.",[],{},{"nodeType":2829,"data":5266,"content":5267},{},[5268],{"nodeType":2833,"value":20,"marks":5269,"data":5270},[],{},{"nodeType":2939,"data":5272,"content":5273},{},[5274],{"nodeType":2833,"value":5275,"marks":5276,"data":5277},"En quoi le Pays Basque influence t-il votre travail ?",[],{},{"nodeType":2829,"data":5279,"content":5280},{},[5281],{"nodeType":2833,"value":5282,"marks":5283,"data":5284},"Le Pays Basque c’est la beauté des paysages qui changent au gré des saisons. Il y a la montagne, la mer mais aussi l’architecture des maisons… La beauté dans la simplicité. Dans cet environnement, nous nous sentons stimulés au quotidien. Notre esprit créatif est constamment en éveil. Nous avons envie d’imaginer, de créer… cela influence directement notre travail.",[],{},{"nodeType":2829,"data":5286,"content":5287},{},[5288],{"nodeType":2833,"value":20,"marks":5289,"data":5290},[],{},{"nodeType":2970,"data":5292,"content":5312},{"target":5293},{"metadata":5294,"sys":5297,"fields":5304},{"tags":5295,"concepts":5296},[],[],{"space":5298,"id":5300,"type":2980,"createdAt":5301,"updatedAt":5301,"environment":5302,"publishedVersion":2876,"revision":2877,"locale":2882},{"sys":5299},{"type":2866,"linkType":2867,"id":2868},"4trpFe1JHPO9JuWye9nXXB","2024-08-13T12:08:06.245Z",{"sys":5303},{"id":2874,"type":2866,"linkType":2875},{"title":5305,"description":20,"file":5306},"goicoechea3-compressor",{"url":5307,"details":5308,"fileName":5311,"contentType":2995},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002F4trpFe1JHPO9JuWye9nXXB\u002F81d9c493217bcf982dba64bf327ff71d\u002Fgoicoechea3-compressor.jpg",{"size":5309,"image":5310},219600,{"width":4537,"height":2993},"goicoechea3-compressor.jpg",[],{"nodeType":2829,"data":5314,"content":5315},{},[5316],{"nodeType":2833,"value":20,"marks":5317,"data":5318},[],{},{"nodeType":2939,"data":5320,"content":5321},{},[5322],{"nodeType":2833,"value":5323,"marks":5324,"data":5325},"Vous êtes également très attaché aux valeurs …",[],{},{"nodeType":2829,"data":5327,"content":5328},{},[5329],{"nodeType":2833,"value":5330,"marks":5331,"data":5332},"Pour moi, les valeurs cela signifie ne pas tricher, être dans le vrai. Avoir une véritable relation de confiance et d’estime avec nos clients et avec les gens qui nous côtoient est primordial. Le Pays Basque, lui, m’impose la notion de respect de la culture, de l’héritage du passé. Mais aussi de la qualité, au niveau des produits que l’on fabrique et de l’accueil que l’on réserve à nos clients. Enfin, la notion de durée est très importante à mes yeux : entretenir des relations pérennes, perpétuer un métier et un savoir-faire, transmettre une culture et une histoire familiale…",[],{},{"nodeType":2829,"data":5334,"content":5335},{},[5336],{"nodeType":2833,"value":20,"marks":5337,"data":5338},[],{},{"nodeType":2939,"data":5340,"content":5341},{},[5342],{"nodeType":2833,"value":5343,"marks":5344,"data":5345},"Comment voyez-vous l’avenir pour votre entreprise ?",[],{},{"nodeType":2829,"data":5347,"content":5348},{},[5349],{"nodeType":2833,"value":5350,"marks":5351,"data":5352},"J’ai envie de conserver une structure à taille humaine, familiale avec une ambiance conviviale et dynamique comme c’est le cas actuellement. Nous ne souhaitons pas grandir aux dépens des autres. Je pense qu’il y a de la place pour tout le monde. Nous voulons éviter la standardisation et prônons au contraire la différence. En cela, chacun a le droit d’exprimer son unicité. Même à l’échelle de notre entreprise, nous nous apercevons que rien n’est figé. Il y a encore plein de choses à inventer, d’innombrables possibilités de création, de design différents…",[],{},{"nodeType":2829,"data":5354,"content":5355},{},[5356],{"nodeType":2833,"value":20,"marks":5357,"data":5358},[],{},{"nodeType":2939,"data":5360,"content":5361},{},[5362],{"nodeType":2833,"value":5363,"marks":5364,"data":5365},"Quel est le secret de la bonne ambiance qui règne au sein de votre équipe ?",[],{},{"nodeType":2829,"data":5367,"content":5368},{},[5369],{"nodeType":2833,"value":5370,"marks":5371,"data":5372},"Autant nous aimons la beauté des pièces que l’on fabrique, autant nous aimons cette communion que nous avons entre nous. C’est une ambiance très conviviale. Nous sommes tous dans l’exaltation d’explorer de nouvelles pistes créatives et dans l’amour de ce que nous faisons. Le travail participatif et en équipe est ainsi constamment privilégié. Nous prenons d’ailleurs les décisions tous ensemble.",[],{},{"nodeType":2829,"data":5374,"content":5375},{},[5376],{"nodeType":2833,"value":20,"marks":5377,"data":5378},[],{},{"nodeType":2970,"data":5380,"content":5400},{"target":5381},{"metadata":5382,"sys":5385,"fields":5392},{"tags":5383,"concepts":5384},[],[],{"space":5386,"id":5388,"type":2980,"createdAt":5389,"updatedAt":5389,"environment":5390,"publishedVersion":2876,"revision":2877,"locale":2882},{"sys":5387},{"type":2866,"linkType":2867,"id":2868},"15M31rzqO6zbmBg5ajco2W","2024-08-13T12:07:32.743Z",{"sys":5391},{"id":2874,"type":2866,"linkType":2875},{"title":5393,"description":20,"file":5394},"goicoechea2-compressor",{"url":5395,"details":5396,"fileName":5399,"contentType":2995},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002F15M31rzqO6zbmBg5ajco2W\u002Faa82e6b25f082043da3f22e8b510e212\u002Fgoicoechea2-compressor.jpg",{"size":5397,"image":5398},320220,{"width":4537,"height":2993},"goicoechea2-compressor.jpg",[],{"nodeType":2829,"data":5402,"content":5403},{},[5404],{"nodeType":2833,"value":20,"marks":5405,"data":5406},[],{},{"nodeType":2939,"data":5408,"content":5409},{},[5410],{"nodeType":2833,"value":5411,"marks":5412,"data":5413},"Il y a beaucoup d’anciens ébénistes et charpentiers dans votre équipe, pourquoi ?",[],{},{"nodeType":2829,"data":5415,"content":5416},{},[5417],{"nodeType":2833,"value":5418,"marks":5419,"data":5420},"Effectivement, il y a environ deux tiers des gens chez nous qui viennent des métiers du bois car ce sont des gens qui ont l’habitude de travailler la matière. Ils ont instantanément le geste juste, efficace et ils ont de réelles aptitudes pour la technique de la céramique.",[],{},{"nodeType":2829,"data":5422,"content":5423},{},[5424],{"nodeType":2833,"value":20,"marks":5425,"data":5426},[],{},{"nodeType":2939,"data":5428,"content":5429},{},[5430],{"nodeType":2833,"value":5431,"marks":5432,"data":5433},"Quels sont les types de pots que vous proposez ?",[],{},{"nodeType":2829,"data":5435,"content":5436},{},[5437],{"nodeType":2833,"value":5438,"marks":5439,"data":5440},"Nous fabriquons en premier lieu le pot de fleurs, le pot de jardin. Nous jouons sur les formes, les tailles, la couleur de la terre, de l’émail… Grâce à notre travail de façonnage de l’argile, nous obtenons également des pièces d’exception qui se suffisent à elles-mêmes. Elles peuvent s’inclure sur une terrasse, dans un jardin, autour d’une piscine mais également dans un intérieur en tant qu’objet d’art que l’on a plaisir à regarder tous les jours. Un objet rayonnant qui envoie plein d’énergies positives !",[],{},{"nodeType":2829,"data":5442,"content":5443},{},[5444],{"nodeType":2833,"value":20,"marks":5445,"data":5446},[],{},{"nodeType":2939,"data":5448,"content":5449},{},[5450],{"nodeType":2833,"value":5451,"marks":5452,"data":5453},"Quelles sont les différentes étapes dans la confection des pots ?",[],{},{"nodeType":2829,"data":5455,"content":5456},{},[5457],{"nodeType":2833,"value":5458,"marks":5459,"data":5460},"Nous avons volontairement gardé des techniques artisanales qui ont été très souvent délaissées au moment de la production de masse et de l’automatisation des techniques. Privilégier la qualité de la pâte et l’esthétique des produits est notre priorité. Nous utilisons ainsi encore le calibrage, l’estampage, le tournage, le tournage corde… Lorsque ces techniques sont bien maîtrisées, cela offre des possibilités de création illimitées. Les machines que nous utilisons ne sont là que pour faciliter le travail et nous aider dans l’ergonomie.",[],{},{"nodeType":2829,"data":5462,"content":5463},{},[5464],{"nodeType":2833,"value":20,"marks":5465,"data":5466},[],{},{"nodeType":2970,"data":5468,"content":5488},{"target":5469},{"metadata":5470,"sys":5473,"fields":5480},{"tags":5471,"concepts":5472},[],[],{"space":5474,"id":5476,"type":2980,"createdAt":5477,"updatedAt":5477,"environment":5478,"publishedVersion":2876,"revision":2877,"locale":2882},{"sys":5475},{"type":2866,"linkType":2867,"id":2868},"14Zhet3PbogdT02UQ71Gyc","2024-08-13T12:09:20.359Z",{"sys":5479},{"id":2874,"type":2866,"linkType":2875},{"title":5481,"description":20,"file":5482},"goicoechea5-compressor-2",{"url":5483,"details":5484,"fileName":5487,"contentType":2995},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002F14Zhet3PbogdT02UQ71Gyc\u002Fe31b37a503c693b03df08a3f3e3a7a20\u002Fgoicoechea5-compressor-2.jpg",{"size":5485,"image":5486},209631,{"width":4537,"height":2993},"goicoechea5-compressor-2.jpg",[],{"nodeType":2829,"data":5490,"content":5491},{},[5492],{"nodeType":2833,"value":20,"marks":5493,"data":5494},[],{},{"nodeType":2939,"data":5496,"content":5497},{},[5498,5502,5506],{"nodeType":2833,"value":5499,"marks":5500,"data":5501},"Parlez-nous de votre histoire avec ",[],{},{"nodeType":2833,"value":354,"marks":5503,"data":5505},[5504],{"type":2846},{},{"nodeType":2833,"value":5507,"marks":5508,"data":5509},"…",[],{},{"nodeType":2829,"data":5511,"content":5512},{},[5513,5518],{"nodeType":2833,"value":354,"marks":5514,"data":5517},[5515,5516],{"type":2846},{"type":2844},{},{"nodeType":2833,"value":5519,"marks":5520,"data":5521}," c’est une histoire ancienne… Cela fait plus de 35 ans que nous travaillons ensemble. Nous collaborions avec les premiers magasins avant que l’enseigne n’apparaisse. Nous avons vu l’évolution du marché du jardin en France et des attentes du public. Grâce à des relations étroites avec les magasins, nous avons pu nous adapter aux nouvelles demandes et tendances en faisant évoluer nos modèles et leur design afin qu’ils soient toujours dans l’air du temps.",[],{},{"nodeType":2829,"data":5523,"content":5524},{},[5525],{"nodeType":2833,"value":20,"marks":5526,"data":5527},[],{},{"nodeType":2857,"data":5529,"content":5546},{"target":5530},{"metadata":5531,"sys":5534,"fields":5543},{"tags":5532,"concepts":5533},[],[],{"space":5535,"id":5537,"type":2870,"createdAt":5538,"updatedAt":5538,"environment":5539,"publishedVersion":3802,"revision":2877,"contentType":5541,"locale":2882},{"sys":5536},{"type":2866,"linkType":2867,"id":2868},"27kAodxOmNGOrB3k5dNOEf","2023-04-17T10:02:36.380Z",{"sys":5540},{"id":2874,"type":2866,"linkType":2875},{"sys":5542},{"type":2866,"linkType":2880,"id":3115},{"title":5544,"titleBlock":5545,"facetName":3968,"facetValue":623},"Cross sell pot-de-fleur-en-terre-cuite","Découvrez nos pots de fleur en terre cuite",[],{"nodeType":2829,"data":5548,"content":5549},{},[5550],{"nodeType":2833,"value":20,"marks":5551,"data":5552},[],{},{"nodeType":2857,"data":5554,"content":5572},{"target":5555},{"metadata":5556,"sys":5559,"fields":5569},{"tags":5557,"concepts":5558},[],[],{"space":5560,"id":5562,"type":2870,"createdAt":5563,"updatedAt":5564,"environment":5565,"publishedVersion":4624,"revision":2876,"contentType":5567,"locale":2882},{"sys":5561},{"type":2866,"linkType":2867,"id":2868},"5A2DEFLO4yQEFifW1bdp17","2022-11-23T15:35:23.136Z","2024-08-12T08:13:10.294Z",{"sys":5566},{"id":2874,"type":2866,"linkType":2875},{"sys":5568},{"type":2866,"linkType":2880,"id":2881},{"label":5570,"url":5571},"Voir nos pots, bacs et jardinières","\u002Fc\u002Fpot-bac-et-jardiniere",[],{"nodeType":2829,"data":5574,"content":5575},{},[5576],{"nodeType":2833,"value":20,"marks":5577,"data":5578},[],{},{"metadata":5580,"sys":5583,"fields":5593},{"tags":5581,"concepts":5582},[],[],{"space":5584,"id":5586,"type":2870,"createdAt":5587,"updatedAt":5587,"environment":5588,"publishedVersion":5590,"revision":2877,"contentType":5591,"locale":2882},{"sys":5585},{"type":2866,"linkType":2867,"id":2868},"18h2EMwRjgX87Uz5GAw9Pl","2024-12-11T14:24:33.349Z",{"sys":5589},{"id":2874,"type":2866,"linkType":2875},46,{"sys":5592},{"type":2866,"linkType":2880,"id":3764},{"title":5594,"subtitle":5595,"titleBackground":5596,"description":5595,"slug":5609,"thumbnail":5610,"readingTime":2823,"content":5629,"displayUpdated":35,"dynamicSuggestions":35},"Les Poteries d'Albi","Rencontre avec Lore Camillo, gérante de Les Poteries d’Albi dont l’histoire est intimement liée depuis 30 ans à celle de Jardiland.",{"metadata":5597,"sys":5600,"fields":5605},{"tags":5598,"concepts":5599},[],[],{"space":5601,"id":5018,"type":2980,"createdAt":5019,"updatedAt":5020,"environment":5603,"publishedVersion":3112,"revision":3843,"locale":2882},{"sys":5602},{"type":2866,"linkType":2867,"id":2868},{"sys":5604},{"id":2874,"type":2866,"linkType":2875},{"title":5024,"description":20,"file":5606},{"url":5026,"details":5607,"fileName":5030,"contentType":2995},{"size":5028,"image":5608},{"width":2816,"height":2817},"les-poteries-d-albi",{"metadata":5611,"sys":5614,"fields":5621},{"tags":5612,"concepts":5613},[],[],{"space":5615,"id":5617,"type":2980,"createdAt":5618,"updatedAt":5618,"environment":5619,"publishedVersion":3112,"revision":2877,"locale":2882},{"sys":5616},{"type":2866,"linkType":2867,"id":2868},"3r7SvnXe20BW688QmgNBAe","2024-08-13T12:22:33.149Z",{"sys":5620},{"id":2874,"type":2866,"linkType":2875},{"title":5622,"description":20,"file":5623},"vignette couv poteries albi-1140x744",{"url":5624,"details":5625,"fileName":5628,"contentType":2995},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002F3r7SvnXe20BW688QmgNBAe\u002Faa896f7e1427aa9c3317247434a95258\u002Fcouv_poteries_albi-1140x744.jpg",{"size":5626,"image":5627},29942,{"width":140,"height":4419},"couv_poteries_albi-1140x744.jpg",{"data":5630,"content":5631,"nodeType":2825},{},[5632,5639,5646,5669,5676,5695,5702,5710,5717,5724,5730,5751,5757,5764,5850,5866,5900,5906,5930,5936,5943,5950,5956,5963,5970,5977,5983,5990,5997,6003,6025,6031,6038,6045,6051,6058,6065,6071,6078,6085,6091,6098,6105,6112,6118,6140,6146,6153,6160,6166,6185,6201,6207,6214,6221,6227,6249,6255,6262,6269,6275,6282,6289,6295,6302,6309,6315,6337,6343,6350,6357,6363,6370,6377,6383,6402,6408,6427],{"data":5633,"content":5634,"nodeType":2829},{},[5635],{"data":5636,"marks":5637,"value":5638,"nodeType":2833},{},[],"« Les mains dans la terre, la tête dans les couleurs ». Voici ce qui résume bien Les Poteries d’Albi dont l’histoire est intimement liée depuis 30 ans à celle de Jardiland… Le spécialiste de la poterie terre cuite émaillée en France est fort d’une histoire familiale de plus de 100 ans qui se perpétue depuis six générations. Lore Camillo, actuelle gérante, a réussi son pari de perpétuer des traditions ancestrales tout en ancrant l’entreprise dans la modernité à travers des couleurs et des formes de poteries tendances. Rencontre avec cette dernière dans son atelier à Albi, classé Patrimoine Vivant. ",{"data":5640,"content":5641,"nodeType":2829},{},[5642],{"data":5643,"marks":5644,"value":20,"nodeType":2833},{},[5645],{"type":2844},{"data":5647,"content":5668,"nodeType":2970},{"target":5648},{"metadata":5649,"sys":5652,"fields":5659},{"tags":5650,"concepts":5651},[],[],{"space":5653,"id":5655,"type":2980,"createdAt":5656,"updatedAt":5656,"environment":5657,"publishedVersion":2876,"revision":2877,"locale":2882},{"sys":5654},{"type":2866,"linkType":2867,"id":2868},"2KSxQU0l5KBBMbO0JGBIcS","2024-08-13T12:23:23.305Z",{"sys":5658},{"id":2874,"type":2866,"linkType":2875},{"title":5660,"description":20,"file":5661},"couv poteries albi-1140x744",{"url":5662,"details":5663,"fileName":5628,"contentType":2995},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002F2KSxQU0l5KBBMbO0JGBIcS\u002F406227ec6876d837abc70b83435ca494\u002Fcouv_poteries_albi-1140x744.jpg",{"size":5664,"image":5665},81178,{"width":5666,"height":5667},1140,744,[],{"data":5670,"content":5671,"nodeType":2829},{},[5672],{"data":5673,"marks":5674,"value":20,"nodeType":2833},{},[5675],{"type":2844},{"data":5677,"content":5694,"nodeType":2857},{"target":5678},{"metadata":5679,"sys":5682,"fields":5691},{"tags":5680,"concepts":5681},[],[],{"space":5683,"id":5685,"type":2870,"createdAt":5686,"updatedAt":5686,"environment":5687,"publishedVersion":3476,"revision":2877,"contentType":5689,"locale":2882},{"sys":5684},{"type":2866,"linkType":2867,"id":2868},"763Y5o1UYLBrUrDicYw6il","2024-08-13T12:29:10.990Z",{"sys":5688},{"id":2874,"type":2866,"linkType":2875},{"sys":5690},{"type":2866,"linkType":2880,"id":2881},{"label":5692,"url":5693},"Voir tous nos pots en terre cuite émaillée des Poteries d'Albi","\u002Fc\u002Fpot-de-fleur-en-terre-cuite-emaillee?f=brand_in_Les%20Poteries%20d%27Albi",[],{"data":5696,"content":5697,"nodeType":2829},{},[5698],{"data":5699,"marks":5700,"value":20,"nodeType":2833},{},[5701],{"type":2844},{"data":5703,"content":5704,"nodeType":2829},{},[5705],{"data":5706,"marks":5707,"value":5709,"nodeType":2833},{},[5708],{"type":2844},"Bonjour Lore, commençons par l’histoire… ",{"data":5711,"content":5712,"nodeType":2939},{},[5713],{"data":5714,"marks":5715,"value":5716,"nodeType":2833},{},[],"Qu’est-ce qui vous a amenée à être aujourd’hui à la tête des poteries d’Albi ?",{"data":5718,"content":5719,"nodeType":2829},{},[5720],{"data":5721,"marks":5722,"value":5723,"nodeType":2833},{},[],"Je descends depuis cinq générations de briquetiers et tuiliers. Je suis la 6ème génération de céramistes des poteries d’Albi. Cela me paraissait ainsi naturel de perpétuer cette histoire familiale.",{"data":5725,"content":5726,"nodeType":2829},{},[5727],{"data":5728,"marks":5729,"value":20,"nodeType":2833},{},[],{"data":5731,"content":5750,"nodeType":2857},{"target":5732},{"metadata":5733,"sys":5736,"fields":5746},{"tags":5734,"concepts":5735},[],[],{"space":5737,"id":5739,"type":2870,"createdAt":5740,"updatedAt":5740,"environment":5741,"publishedVersion":5743,"revision":2877,"contentType":5744,"locale":2882},{"sys":5738},{"type":2866,"linkType":2867,"id":2868},"2Sv74dHvRfHUfr5qFMZG0H","2024-08-13T12:30:22.840Z",{"sys":5742},{"id":2874,"type":2866,"linkType":2875},11,{"sys":5745},{"type":2866,"linkType":2880,"id":3115},{"title":5747,"titleBlock":5748,"facetName":3968,"facetValue":628,"facetQuery":5749},"cross sell pot de fleur en terre cuite émaillée poteries d'Albi","Découvrez tous nos pots en terre cuite émaillée des Poteries d'Albi","lespoteriesdalbi",[],{"data":5752,"content":5753,"nodeType":2829},{},[5754],{"data":5755,"marks":5756,"value":20,"nodeType":2833},{},[],{"data":5758,"content":5759,"nodeType":2939},{},[5760],{"data":5761,"marks":5762,"value":5763,"nodeType":2833},{},[],"Racontez-nous l’histoire de la marque jusqu’à aujourd’hui.",{"data":5765,"content":5766,"nodeType":2829},{},[5767,5771,5777,5781,5787,5791,5797,5801,5806,5810,5816,5820,5826,5830,5836,5840,5846],{"data":5768,"marks":5769,"value":5770,"nodeType":2833},{},[],"Il y a effectivement une marque, ",{"data":5772,"marks":5773,"value":5776,"nodeType":2833},{},[5774,5775],{"type":2846},{"type":2844},"Les Poteries d’Albi",{"data":5778,"marks":5779,"value":5780,"nodeType":2833},{},[],", à l’intérieur de laquelle deux marques subsistent, à savoir : ",{"data":5782,"marks":5783,"value":5786,"nodeType":2833},{},[5784,5785],{"type":2846},{"type":2844},"Poterie d’Albi",{"data":5788,"marks":5789,"value":5790,"nodeType":2833},{},[]," et ",{"data":5792,"marks":5793,"value":5796,"nodeType":2833},{},[5794,5795],{"type":2846},{"type":2844},"Clair de Terre",{"data":5798,"marks":5799,"value":5800,"nodeType":2833},{},[],". ",{"data":5802,"marks":5803,"value":5786,"nodeType":2833},{},[5804,5805],{"type":2846},{"type":2844},{"data":5807,"marks":5808,"value":5809,"nodeType":2833},{},[]," représente l’entreprise familiale. A sa création, en 1891, il s’agissait d’une briqueterie-tuilerie baptisée ",{"data":5811,"marks":5812,"value":5815,"nodeType":2833},{},[5813,5814],{"type":2846},{"type":2844},"La Briqueterie Bergeal",{"data":5817,"marks":5818,"value":5819,"nodeType":2833},{},[],". Ensuite dans les années 1955, mes grands-parents sont arrivés à Albi et ont créé ",{"data":5821,"marks":5822,"value":5825,"nodeType":2833},{},[5823,5824],{"type":2846},{"type":2844},"La Poterie Bergeal",{"data":5827,"marks":5828,"value":5829,"nodeType":2833},{},[],". L’entreprise a commencé donc à faire de la poterie, de l’art de la table et de la pierre reconstituée.\nDans les années 1975, mes parents, Bernard et Elisabeth Camillo, ont repris l’affaire et ont rebaptisé ",{"data":5831,"marks":5832,"value":5835,"nodeType":2833},{},[5833,5834],{"type":2846},{"type":2844},"La Poterie Bergeal ",{"data":5837,"marks":5838,"value":5839,"nodeType":2833},{},[],"du nom de la ville. C’est donc devenu « ",{"data":5841,"marks":5842,"value":5845,"nodeType":2833},{},[5843,5844],{"type":2846},{"type":2844},"Poterie d’Albi ",{"data":5847,"marks":5848,"value":5849,"nodeType":2833},{},[],"». Ils ont tenu cette affaire pendant 40 ans et l’ont fait évoluer au fil du temps en même temps que le marché des jardineries en France.",{"data":5851,"content":5852,"nodeType":2829},{},[5853,5857,5862],{"data":5854,"marks":5855,"value":5856,"nodeType":2833},{},[],"En parallèle, j’ai fait des études de commerce et, en 1997, j’ai décidé de créer une autre poterie que j’ai appelée ",{"data":5858,"marks":5859,"value":5796,"nodeType":2833},{},[5860,5861],{"type":2846},{"type":2844},{"data":5863,"marks":5864,"value":5865,"nodeType":2833},{},[]," au sein de laquelle j’ai beaucoup travaillé la bi-matière.",{"data":5867,"content":5868,"nodeType":2829},{},[5869,5873,5878,5881,5887,5891,5896],{"data":5870,"marks":5871,"value":5872,"nodeType":2833},{},[],"Il y a deux ans et demi, en 2015, mes parents ont décidé de prendre leur retraite et je me suis donc trouvée face à un choix à 40 ans : soit tout arrêter, soit continuer. J’ai décidé de poursuivre l’aventure et de réunir les deux équipes, ",{"data":5874,"marks":5875,"value":5796,"nodeType":2833},{},[5876,5877],{"type":2846},{"type":2844},{"data":5879,"marks":5880,"value":5790,"nodeType":2833},{},[],{"data":5882,"marks":5883,"value":5886,"nodeType":2833},{},[5884,5885],{"type":2846},{"type":2844},"Poterie d’Albi,",{"data":5888,"marks":5889,"value":5890,"nodeType":2833},{},[]," au sein d’une même structure que j’ai appelée ",{"data":5892,"marks":5893,"value":5776,"nodeType":2833},{},[5894,5895],{"type":2846},{"type":2844},{"data":5897,"marks":5898,"value":5899,"nodeType":2833},{},[],".",{"data":5901,"content":5902,"nodeType":2829},{},[5903],{"data":5904,"marks":5905,"value":20,"nodeType":2833},{},[],{"data":5907,"content":5929,"nodeType":2970},{"target":5908},{"metadata":5909,"sys":5912,"fields":5919},{"tags":5910,"concepts":5911},[],[],{"space":5913,"id":5915,"type":2980,"createdAt":5916,"updatedAt":5916,"environment":5917,"publishedVersion":2876,"revision":2877,"locale":2882},{"sys":5914},{"type":2866,"linkType":2867,"id":2868},"3cYB1EAaeL5TEvA2w3Dvxi","2024-08-13T12:23:46.896Z",{"sys":5918},{"id":2874,"type":2866,"linkType":2875},{"title":5920,"description":20,"file":5921},"equipe albi",{"url":5922,"details":5923,"fileName":5928,"contentType":2995},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002F3cYB1EAaeL5TEvA2w3Dvxi\u002F202550adc01b146840471e5171c53458\u002Fequipe_albi.jpg",{"size":5924,"image":5925},559254,{"width":5926,"height":5927},2000,1300,"equipe_albi.jpg",[],{"data":5931,"content":5932,"nodeType":2829},{},[5933],{"data":5934,"marks":5935,"value":20,"nodeType":2833},{},[],{"data":5937,"content":5938,"nodeType":2939},{},[5939],{"data":5940,"marks":5941,"value":5942,"nodeType":2833},{},[],"Qu’est-ce qui vous a convaincue de poursuivre cette aventure ?",{"data":5944,"content":5945,"nodeType":2829},{},[5946],{"data":5947,"marks":5948,"value":5949,"nodeType":2833},{},[],"J’aime beaucoup le produit, la terre, les couleurs, les formes… j’aime mon territoire et qu’il y a une histoire liée à la ville et à la poterie. Je suis également très attachée à mon équipe. C’est une équipe de professionnels et de passionnés, comme moi, qui mérite que je me batte pour elle. Enfin, c’est une histoire familiale que j’avais envie de perpétuer dans le temps. ",{"data":5951,"content":5952,"nodeType":2829},{},[5953],{"data":5954,"marks":5955,"value":20,"nodeType":2833},{},[],{"data":5957,"content":5958,"nodeType":2939},{},[5959],{"data":5960,"marks":5961,"value":5962,"nodeType":2833},{},[],"Quel est votre lien avec la ville d’Albi ?",{"data":5964,"content":5965,"nodeType":2829},{},[5966],{"data":5967,"marks":5968,"value":5969,"nodeType":2833},{},[],"Albi est une ville de briques. En fait, ma famille a certainement participé par le passé à la construction de la ville puisque mes aïeuls étaient briquetiers-tuiliers. Même si aujourd’hui ce n’est plus notre activité, nous continuons à utiliser ce matériau que l’on voit partout dans la ville d’Albi, à savoir la brique rouge. On y trouve notamment la plus grande cathédrale de briques au monde.",{"data":5971,"content":5972,"nodeType":2829},{},[5973],{"data":5974,"marks":5975,"value":5976,"nodeType":2833},{},[],"Nous sommes intimement liés à ce territoire en tant que derniers témoins de ce passé de potiers. En effet, il faut savoir qu’en 1900, il y avait une vingtaine de poteries comme la nôtre sur la commune d’Albi.",{"data":5978,"content":5979,"nodeType":2829},{},[5980],{"data":5981,"marks":5982,"value":20,"nodeType":2833},{},[],{"data":5984,"content":5985,"nodeType":2939},{},[5986],{"data":5987,"marks":5988,"value":5989,"nodeType":2833},{},[],"Comment expliquez-vous que vous soyez les derniers ?",{"data":5991,"content":5992,"nodeType":2829},{},[5993],{"data":5994,"marks":5995,"value":5996,"nodeType":2833},{},[],"C’est un savoir-faire manuel qui s’est malheureusement perdu au détriment du savoir-faire industriel, de la mécanisation, des importations massives d’Asie. Par conséquent, il y a beaucoup de petites structures comme la nôtre qui n’ont pas pu perdurer.",{"data":5998,"content":5999,"nodeType":2829},{},[6000],{"data":6001,"marks":6002,"value":20,"nodeType":2833},{},[],{"data":6004,"content":6024,"nodeType":2970},{"target":6005},{"metadata":6006,"sys":6009,"fields":6016},{"tags":6007,"concepts":6008},[],[],{"space":6010,"id":6012,"type":2980,"createdAt":6013,"updatedAt":6013,"environment":6014,"publishedVersion":2876,"revision":2877,"locale":2882},{"sys":6011},{"type":2866,"linkType":2867,"id":2868},"SQaqqeOZFqZodTk6HShKw","2024-08-13T12:25:23.522Z",{"sys":6015},{"id":2874,"type":2866,"linkType":2875},{"title":6017,"description":20,"file":6018},"poteries albi",{"url":6019,"details":6020,"fileName":6023,"contentType":2995},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002FSQaqqeOZFqZodTk6HShKw\u002F4cc35680cc7256c8c507b0e938f21197\u002Fpoteries_albi.jpg",{"size":6021,"image":6022},298139,{"width":5926,"height":5927},"poteries_albi.jpg",[],{"data":6026,"content":6027,"nodeType":2829},{},[6028],{"data":6029,"marks":6030,"value":20,"nodeType":2833},{},[],{"data":6032,"content":6033,"nodeType":2939},{},[6034],{"data":6035,"marks":6036,"value":6037,"nodeType":2833},{},[],"Qu’est-ce qui vous motive au jour le jour ?",{"data":6039,"content":6040,"nodeType":2829},{},[6041],{"data":6042,"marks":6043,"value":6044,"nodeType":2833},{},[],"Tout d’abord, mon équipe. J’ai énormément de plaisir à travailler avec mes collaborateurs au quotidien. Nous travaillons exclusivement dans la bonne humeur. J’estime que lorsqu’on passe un tiers de notre temps au travail, on se doit que cela se passe dans de bonnes conditions. Ensuite, parce que nous avons le plaisir de travailler un produit que l’on peut faire évoluer dans le temps, au fil des saisons et de la mode, en termes de forme et de couleur. Et puis, j’aime bien me dire aussi que les poteries que nous fabriquons procureront du plaisir à leur manière à la personne qui va les acquérir. ",{"data":6046,"content":6047,"nodeType":2829},{},[6048],{"data":6049,"marks":6050,"value":20,"nodeType":2833},{},[],{"data":6052,"content":6053,"nodeType":2939},{},[6054],{"data":6055,"marks":6056,"value":6057,"nodeType":2833},{},[],"Vous parlez d’évolution, de renouvellement de vos produits. Comment cela se passe ?",{"data":6059,"content":6060,"nodeType":2829},{},[6061],{"data":6062,"marks":6063,"value":6064,"nodeType":2833},{},[],"J’ai environ une idée à la minute et j’aime bien que les choses évoluent… J’aime en général la création sous toutes ses formes. Il peut s’agir de projets de musée, de projets d’atelier autour de la poterie, ou encore le renouvellement de nos propres créations effectivement.\nNous renouvelons 25% de nos collections chaque année, que ce soit en termes de forme ou de couleur. Pour moi, il est important d’apporter du sang neuf dans nos collections mais aussi un peu d’adrénaline dans l’équipe puisque celle-ci participe étroitement à tout le processus de création. ",{"data":6066,"content":6067,"nodeType":2829},{},[6068],{"data":6069,"marks":6070,"value":20,"nodeType":2833},{},[],{"data":6072,"content":6073,"nodeType":2939},{},[6074],{"data":6075,"marks":6076,"value":6077,"nodeType":2833},{},[],"Plus concrètement, qu’est-ce qui vous inspire ?",{"data":6079,"content":6080,"nodeType":2829},{},[6081],{"data":6082,"marks":6083,"value":6084,"nodeType":2833},{},[],"J’aime bien respirer et humer toutes les tendances, observer les couleurs que l’on peut trouver dans la nature, dans le végétal, dans les fleurs mais aussi dans le textile, dans les coussins, les tapisseries, les luminaires… J’apprécie aussi les matières brutes comme le bois, le verre, le granit. Le toucher est également très important en plus de la vue, c’est pourquoi j’aime bien marier ces deux sens : le toucher de la terre cuite et les couleurs des émaux.",{"data":6086,"content":6087,"nodeType":2829},{},[6088],{"data":6089,"marks":6090,"value":20,"nodeType":2833},{},[],{"data":6092,"content":6093,"nodeType":2939},{},[6094],{"data":6095,"marks":6096,"value":6097,"nodeType":2833},{},[],"Pouvez-vous nous parler de votre spécialité : les couleurs !",{"data":6099,"content":6100,"nodeType":2829},{},[6101],{"data":6102,"marks":6103,"value":6104,"nodeType":2833},{},[],"Nos couleurs sont très lumineuses, très profondes… Le rouge a été créé par ma mère, il y a déjà de cela une quinzaine d’années. Elle faisait figure de précurseur à l’époque et passait alors pour une originale… Mais cela a fait la signature de la marque. J’aime la luminosité d’un jaune, d’un « soleil couchant » qui, comme son nom l’indique, fait penser plutôt à la lumière rasante de fin de journée. J’aime bien le « bois et nature » avec lequel j’ai voulu associer le vert du végétal et le bois. Pour la couleur « jungle », je m’étais inspirée de l’Amazonie, de tout ce qui est camouflage…",{"data":6106,"content":6107,"nodeType":2829},{},[6108],{"data":6109,"marks":6110,"value":6111,"nodeType":2833},{},[],"Chaque couleur m’a été inspirée par quelque chose que j’aime comme « l’esprit délicatesse » qui me rappelle le bois flotté, la dune du Pyla… c’est une région où je vais depuis que je suis petite.",{"data":6113,"content":6114,"nodeType":2829},{},[6115],{"data":6116,"marks":6117,"value":20,"nodeType":2833},{},[],{"data":6119,"content":6139,"nodeType":2970},{"target":6120},{"metadata":6121,"sys":6124,"fields":6131},{"tags":6122,"concepts":6123},[],[],{"space":6125,"id":6127,"type":2980,"createdAt":6128,"updatedAt":6128,"environment":6129,"publishedVersion":2876,"revision":2877,"locale":2882},{"sys":6126},{"type":2866,"linkType":2867,"id":2868},"5701VWRofc9smPg6MS3X0S","2024-08-13T12:26:14.854Z",{"sys":6130},{"id":2874,"type":2866,"linkType":2875},{"title":6132,"description":20,"file":6133},"poterie albi",{"url":6134,"details":6135,"fileName":6138,"contentType":2995},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002F5701VWRofc9smPg6MS3X0S\u002F58ef9a240cecce830cfd42151bbe9e95\u002Fpoterie_albi.jpg",{"size":6136,"image":6137},122727,{"width":5926,"height":5927},"poterie_albi.jpg",[],{"data":6141,"content":6142,"nodeType":2829},{},[6143],{"data":6144,"marks":6145,"value":20,"nodeType":2833},{},[],{"data":6147,"content":6148,"nodeType":2939},{},[6149],{"data":6150,"marks":6151,"value":6152,"nodeType":2833},{},[],"Pouvez-vous nous donner la signification de l’expression « Créer juste, pas juste créer » que vous aimez beaucoup ?",{"data":6154,"content":6155,"nodeType":2829},{},[6156],{"data":6157,"marks":6158,"value":6159,"nodeType":2833},{},[],"Je n’aime pas créer pour créer. Pour moi, « créer juste » cela veut dire arriver à fabriquer une poterie qui arrive sur le marché à un moment où le consommateur l’attend. Ainsi, il est facile de créer mais la difficulté en création réside dans le fait d’arriver à mettre au point des couleurs et des formes qui vont arriver à un moment précis sur le marché, au bon moment. C’est-à-dire que lorsque le consommateur voit le produit, il y voit à la fois une nouveauté et aussi quelque chose qui ne le heurte pas trop afin qu’il puisse s’y habituer vite et l’acquérir.",{"data":6161,"content":6162,"nodeType":2829},{},[6163],{"data":6164,"marks":6165,"value":20,"nodeType":2833},{},[],{"data":6167,"content":6168,"nodeType":2939},{},[6169,6174,6180],{"data":6170,"marks":6171,"value":6173,"nodeType":2833},{},[6172],{"type":2844},"Quelle est la spécialité de ",{"data":6175,"marks":6176,"value":6179,"nodeType":2833},{},[6177,6178],{"type":2846},{"type":2844},"Les Poteries d’Albi ",{"data":6181,"marks":6182,"value":6184,"nodeType":2833},{},[6183],{"type":2844},"?",{"data":6186,"content":6187,"nodeType":2829},{},[6188,6192,6197],{"data":6189,"marks":6190,"value":6191,"nodeType":2833},{},[],"La particularité de ",{"data":6193,"marks":6194,"value":6179,"nodeType":2833},{},[6195,6196],{"type":2846},{"type":2844},{"data":6198,"marks":6199,"value":6200,"nodeType":2833},{},[],"est que nous sommes les derniers à fabriquer au tour. Nous avons des confrères qui utilisent les techniques du plâtre, de l’estampage, de la corde… Ce sont de très belles factures. Mais de notre côté, nous avons conservé le tour.\nNous partons du pain de terre – nous travaillons une argile rouge puisqu’ Albi était une ville d’argile rouge – et nous façonnons les pièces à la main.",{"data":6202,"content":6203,"nodeType":2829},{},[6204],{"data":6205,"marks":6206,"value":20,"nodeType":2833},{},[],{"data":6208,"content":6209,"nodeType":2939},{},[6210],{"data":6211,"marks":6212,"value":6213,"nodeType":2833},{},[],"Comment sont réalisées les poteries ? ",{"data":6215,"content":6216,"nodeType":2829},{},[6217],{"data":6218,"marks":6219,"value":6220,"nodeType":2833},{},[],"Un tourneur réalise ainsi entre 70 et 120 pièces par jour. Et puis le lendemain ou le sur-lendemain, il reprend chaque pièce une par une et les nettoie, les estampe, les estampille avec un tampon et les troue au centre de la pièce pour pouvoir les émailler par la suite. Il veille aussi à ce que les pièces ne se valisent pas et les laissent sécher le temps nécessaire selon l’hydrométrie, la saison… Cela peut durer entre une semaine et un mois et demi en fonction également de la taille de la pièce.",{"data":6222,"content":6223,"nodeType":2829},{},[6224],{"data":6225,"marks":6226,"value":20,"nodeType":2833},{},[],{"data":6228,"content":6248,"nodeType":2970},{"target":6229},{"metadata":6230,"sys":6233,"fields":6240},{"tags":6231,"concepts":6232},[],[],{"space":6234,"id":6236,"type":2980,"createdAt":6237,"updatedAt":6237,"environment":6238,"publishedVersion":2876,"revision":2877,"locale":2882},{"sys":6235},{"type":2866,"linkType":2867,"id":2868},"dHabnrlOrt8nf3lRTRH2v","2024-08-13T12:27:18.017Z",{"sys":6239},{"id":2874,"type":2866,"linkType":2875},{"title":6241,"description":20,"file":6242},"poteries albi-1",{"url":6243,"details":6244,"fileName":6247,"contentType":2995},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002FdHabnrlOrt8nf3lRTRH2v\u002F78f349f164629f035d59c63058aa9609\u002Fpoteries_albi-1.jpg",{"size":6245,"image":6246},317947,{"width":5926,"height":5927},"poteries_albi-1.jpg",[],{"data":6250,"content":6251,"nodeType":2829},{},[6252],{"data":6253,"marks":6254,"value":20,"nodeType":2833},{},[],{"data":6256,"content":6257,"nodeType":2829},{},[6258],{"data":6259,"marks":6260,"value":6261,"nodeType":2833},{},[],"Ensuite, nous procédons à une première cuisson de la poterie en biscuit – la poterie brute comme on dit. Elle pourrait être commercialisée dans cet état mais nous la laissons poursuivre son chemin jusqu’aux ateliers d’émaillage – nous avons une réelle expertise dans l’émaillage puisque nous le pratiquons depuis 1955.",{"data":6263,"content":6264,"nodeType":2829},{},[6265],{"data":6266,"marks":6267,"value":6268,"nodeType":2833},{},[],"Après être émaillées, les pièces repartent une seconde fois au four pour être, une fois défournées, contrôlées. Si le contrôle s’avère positif, elles partent aux expéditions et sont mises en palettes afin de rejoindre les jardineries un peu partout en France.",{"data":6270,"content":6271,"nodeType":2829},{},[6272],{"data":6273,"marks":6274,"value":20,"nodeType":2833},{},[],{"data":6276,"content":6277,"nodeType":2939},{},[6278],{"data":6279,"marks":6280,"value":6281,"nodeType":2833},{},[],"Quel est votre moment préféré dans ce processus ?",{"data":6283,"content":6284,"nodeType":2829},{},[6285],{"data":6286,"marks":6287,"value":6288,"nodeType":2833},{},[],"Le matin quand on défourne….entre 6h30 et 7h00. On ouvre les fours qui tournent à 200 degrés et donc les pièces sont très chaudes. Selon la température ambiante de l’extérieur, les pièces vont se dilater pour refroidir, elles vont « chanter ». Et moi, j’adore ce son ! C’est un peu comme les cloches de Pâques. Depuis que je suis toute petite j’entends ce chant et je ne sais pas… je trouve qu’il a quelque chose de gai qui donne le sourire.",{"data":6290,"content":6291,"nodeType":2829},{},[6292],{"data":6293,"marks":6294,"value":20,"nodeType":2833},{},[],{"data":6296,"content":6297,"nodeType":2939},{},[6298],{"data":6299,"marks":6300,"value":6301,"nodeType":2833},{},[],"Vous dites que chaque pot d’ici raconte une histoire…",{"data":6303,"content":6304,"nodeType":2829},{},[6305],{"data":6306,"marks":6307,"value":6308,"nodeType":2833},{},[],"Pour moi, c’est beaucoup plus qu’un pot. Ce sont tous les efforts de mes équipes derrière, toute l’émotion, l’amour et la passion qui ont été insufflés. J’ose espérer que le consommateur ressent ce petit supplément d’âme, cette authenticité, cette histoire…",{"data":6310,"content":6311,"nodeType":2829},{},[6312],{"data":6313,"marks":6314,"value":20,"nodeType":2833},{},[],{"data":6316,"content":6336,"nodeType":2970},{"target":6317},{"metadata":6318,"sys":6321,"fields":6328},{"tags":6319,"concepts":6320},[],[],{"space":6322,"id":6324,"type":2980,"createdAt":6325,"updatedAt":6325,"environment":6326,"publishedVersion":2876,"revision":2877,"locale":2882},{"sys":6323},{"type":2866,"linkType":2867,"id":2868},"7oZFTD9ebFnaz8HK4u78rd","2024-08-13T12:27:31.529Z",{"sys":6327},{"id":2874,"type":2866,"linkType":2875},{"title":6329,"description":20,"file":6330},"poterie au tour",{"url":6331,"details":6332,"fileName":6335,"contentType":2995},"\u002F\u002Fimages.ctfassets.net\u002Fb85ozb2q358o\u002F7oZFTD9ebFnaz8HK4u78rd\u002F4c400abb2429906c131531152aeae428\u002Fpoterie_au_tour.jpg",{"size":6333,"image":6334},223681,{"width":5926,"height":5927},"poterie_au_tour.jpg",[],{"data":6338,"content":6339,"nodeType":2829},{},[6340],{"data":6341,"marks":6342,"value":20,"nodeType":2833},{},[],{"data":6344,"content":6345,"nodeType":2939},{},[6346],{"data":6347,"marks":6348,"value":6349,"nodeType":2833},{},[],"Le fait-main est omniprésent chez vous… Combien de fois touchez-vous les pièces lors de la fabrication ?",{"data":6351,"content":6352,"nodeType":2829},{},[6353],{"data":6354,"marks":6355,"value":6356,"nodeType":2833},{},[],"C’est vrai qu’avec ma mère un jour nous nous sommes amusées à compter combien de fois on manipulait les pièces à partir du moment où les tourneurs prennent le pain de terre jusqu’au moment où la poterie part de nos ateliers. Nous avons calculé que l’on manipule en moyenne 24 fois une poterie avant qu’elle puisse partir. Cela met en lumière le fait que la main de l’homme est prépondérante chez nous. Les seules machines que vous trouverez dans nos ateliers sont les fours pour la cuisson.",{"data":6358,"content":6359,"nodeType":2829},{},[6360],{"data":6361,"marks":6362,"value":20,"nodeType":2833},{},[],{"data":6364,"content":6365,"nodeType":2939},{},[6366],{"data":6367,"marks":6368,"value":6369,"nodeType":2833},{},[],"Comment est-ce que vous décririez les valeurs que vous souhaitez inculquer à vos équipes ?",{"data":6371,"content":6372,"nodeType":2829},{},[6373],{"data":6374,"marks":6375,"value":6376,"nodeType":2833},{},[],"Pour moi, le plus important ce sont le partage et l’entraide. J’ai à cœur que les équipes et les ateliers s’entendent bien et se prêtent main forte. Qu’il y ait beaucoup d’humanité entre nous, de compréhension et de tolérance aussi. Mes grands-parents ont toujours eu des étrangers dans l’entreprise, des portugais, des espagnols, des italiens… Mes parents par la suite ont eu des travailleurs des pays de l’Est. Pour moi cette mixité est essentielle. Tout autant que l’authenticité, la sincérité, la spontanéité.",{"data":6378,"content":6379,"nodeType":2829},{},[6380],{"data":6381,"marks":6382,"value":20,"nodeType":2833},{},[],{"data":6384,"content":6401,"nodeType":2857},{"target":6385},{"metadata":6386,"sys":6389,"fields":6398},{"tags":6387,"concepts":6388},[],[],{"space":6390,"id":6392,"type":2870,"createdAt":6393,"updatedAt":6393,"environment":6394,"publishedVersion":3843,"revision":2877,"contentType":6396,"locale":2882},{"sys":6391},{"type":2866,"linkType":2867,"id":2868},"4dcZySjDhhjldUuLxzrvbM","2024-08-13T12:30:39.631Z",{"sys":6395},{"id":2874,"type":2866,"linkType":2875},{"sys":6397},{"type":2866,"linkType":2880,"id":3115},{"title":6399,"titleBlock":6400,"facetName":3968,"facetValue":628},"cross sell pot de fleur en terre cuite émaillée","Découvrez tous nos pots en terre cuite émaillée",[],{"data":6403,"content":6404,"nodeType":2829},{},[6405],{"data":6406,"marks":6407,"value":20,"nodeType":2833},{},[],{"data":6409,"content":6426,"nodeType":2857},{"target":6410},{"metadata":6411,"sys":6414,"fields":6423},{"tags":6412,"concepts":6413},[],[],{"space":6415,"id":6417,"type":2870,"createdAt":6418,"updatedAt":6418,"environment":6419,"publishedVersion":3476,"revision":2877,"contentType":6421,"locale":2882},{"sys":6416},{"type":2866,"linkType":2867,"id":2868},"6dwQNU27fHrRqMbs1zLnKs","2024-08-13T12:28:22.521Z",{"sys":6420},{"id":2874,"type":2866,"linkType":2875},{"sys":6422},{"type":2866,"linkType":2880,"id":2881},{"label":6424,"url":6425},"Voir tous nos pots en terre cuite émaillée","\u002Fc\u002Fpot-de-fleur-en-terre-cuite-emaillee",[],{"data":6428,"content":6429,"nodeType":2829},{},[6430],{"data":6431,"marks":6432,"value":20,"nodeType":2833},{},[],[],{"nodeType":2829,"data":6435,"content":6436},{},[6437],{"nodeType":2833,"value":20,"marks":6438,"data":6439},[],{},{"nodeType":2829,"data":6441,"content":6442},{},[6443],{"nodeType":2833,"value":20,"marks":6444,"data":6445},[],{},{"nodeType":2857,"data":6447,"content":6463},{"target":6448},{"metadata":6449,"sys":6452,"fields":6462},{"tags":6450,"concepts":6451},[],[],{"space":6453,"id":6455,"type":2870,"createdAt":6456,"updatedAt":6457,"environment":6458,"publishedVersion":5171,"revision":3843,"contentType":6460,"locale":2882},{"sys":6454},{"type":2866,"linkType":2867,"id":2868},"62skn6az9Cx9ZSnpKP1vEM","2024-06-17T10:01:26.619Z","2025-05-21T13:58:42.068Z",{"sys":6459},{"id":2874,"type":2866,"linkType":2875},{"sys":6461},{"type":2866,"linkType":2880,"id":3115},"{\"items\":[{\"id\":\"682b2eef49e2f5b275cdafeb\",\"slug\":\"bougie-qui-devient-plante-fleur-de-tiare-682b2eef49e2f5b275cdafeb\",\"categories\":[{\"slug\":\"maison\",\"value\":\"Maison\"},{\"slug\":\"bougie-senteur-et-accessoires\",\"value\":\"Bougie, 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